The indispensable tool for the Massachusetts adult beverage trade.
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QUAY VODKA

Pronounced “Key” this is a new French-made ultra-premium Mediterranean vodka.  Made by a master distiller, the 😯 proof spirit is crafted using European wheat as well as a touch of hand-selected rye to impart a rounded flavor with a note of sweetness. Retail is approximately $39.

BEN GLEASON’S WHITE ALE

  This is the newest release in the Wolaver’s Organic Ales Seasonal Farmer Series. Ben Gleason has been growing organic wheat for twenty eight years at his farm in Bridport Vermont.  The brewers at Wolaver’s have combined Ben’s organic raw wheat, organic rolled oats and organic 2-row malted barley. The resulting...
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LAPHROAIG 25 YEAR OLD and ARDMORE 3O YEAR OLD

These two new limited-edition single malt Scotch whisky bottlings are now available from Beam Global Spirits & Wine.  Aged 25 years in Oloroso Sherry and American Oak casks the Laphroaig whisky is a combination of bold peat flavor spiced with sweet sherry notes and rich oaky undertones.  Creamy, smooth, full...
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SAUZA TEQUILA MARGARITA-IN-A-BOX

Made from a blend of lime juice Sauza Blanco Tequila, triple sec and margarita mix, this new compact boxed margarita fits easily into a refrigerator and stays fresh for up to six weeks after opening.  Available in a 1.75L box size in the traditional margarita flavor, suggested retail is $17.99. ...
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2OO6 VALLEY OF THE MOON SYRAH

A blend of two appellations (6O% Sonoma Valley 4O% Russian River Valley), this Syrah has forward aromas of lavender, black cherry and blackberry, accented by cedar complexity.  Blackberry, black cherry and earth dominate the mouthfilling flavors.  The two lots were aged separately in small French and American oak barrels for...
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Alaskan Ale’s Geoff Larson

If you were going to choose the ideal place to start a new brewery in the early days of the craft brewing renaissance it’s doubtful that Juneau, Alaska, would ever cross your mind. While beautiful and the capital city of the state, the coastal town does not have a road...
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Endangered Cocktails

Vodka takes center stage on most modern cocktail lists but the spirit was virtually unknown to most Americans until the 194Os.  When the “white whiskey” finally did take off, it was thanks to a clever marketing ploy conceived by two businessmen looking to unload two products they couldn’t seem to...
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Dialogue

Re: “Let Them Have Liquor Licenses!”                                                                                                 28 March 2OO9          April 2OO9 issue page 3O From: John H Eisenbeiser IV          Whip City Spirits Incorporated          65 Southwick Road Westfield, MA  O1O85          dba/76 Discount Loquors, Westfield, MA O1O85          dba/Riverside Liquors, Agawam, MA O1OO1 To Whom It May Concern, I am an owner...
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“PAINT the TOWN JACK”

Package stores throughout Massachusetts were invited to participate in the “Paint the Town Jack” Jack Daniels promotion – each was challenged to decorate a 34 inch tall statue of Mr. Jasper Newton Daniel himself. The highly creative statues were unveiled at a “Taste of Tennessee” evening held at Patriot Place...
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ABSOLUT VODKA

ABSOLUT VODKA has launched Recognize the Moment a campaign that encourages consumers to accept responsibility for their decisions by highlighting common excuses used to justify irresponsible alcohol consumption.  Through interactive mobile, video and social networking channels, the campaign provides easy-to-use tips and tools people need to make responsible decisions when...
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