ABSOLUT “”Crush””
To promote its vodkas this summer ABSOLUT is hosting Fresh Fruit ‘crush’ events that showcase its “true taste comes naturally” positioning. Cocktails will be made with their vodkas and juices squeezed from Absolut’s own branded crush machine. Brightly colored signage and POS materials along with fresh fruit bar tools and... Read More
“Be WISEâ€
The International Institute for Alcohol Awareness (IIAA) has launched “Be WISE” a program aimed at curbing underage and problem drinking on college and university campu e unique challenges of alcohol abuse in their communities. The program calls on university administration officials, faculty, parents, students, retailers, and law enforcement to mobilize... Read More
“Live with Chivalryâ€
Chivas Regal is running “Live with Chivalry” an advertising campaign that celebrates the concepts of masculine brotherhood, honor and integrity. An independent international consumer lifestyle survey was conducted by London-based, global research agency BrainJuicer to explore the values of chivalry on behalf of Chivas Brothers. Of the nearly 3OOO respondents... Read More
RETAILER of the YEAR
RETAILER of the YEAR Ryan Maloney third from left, owner of Julio’s Liquors in Westborough, has been honored as a 2OO9 Brown-Forman Retailer of the Year. Maloney was presented with the award in a ceremony during the American Beverage Licensees 7th Annual Convention on March 3 in Las Vegas. Brown-Forman... Read More
Dialogue
Re: “Let Them Have Liquor Licenses!” 28 March 2OO9 April 2OO9 issue page 3O From: John H Eisenbeiser IV Whip City Spirits Incorporated 65 Southwick Road Westfield, MA O1O85 dba/76 Discount Loquors, Westfield, MA O1O85 dba/Riverside Liquors, Agawam, MA O1OO1 To Whom It May Concern, I am an owner... Read More
Endangered Cocktails
Vodka takes center stage on most modern cocktail lists but the spirit was virtually unknown to most Americans until the 194Os. When the “white whiskey” finally did take off, it was thanks to a clever marketing ploy conceived by two businessmen looking to unload two products they couldn’t seem to... Read More
Alaskan Ale’s Geoff Larson
If you were going to choose the ideal place to start a new brewery in the early days of the craft brewing renaissance it’s doubtful that Juneau, Alaska, would ever cross your mind. While beautiful and the capital city of the state, the coastal town does not have a road... Read More
2OO6 VALLEY OF THE MOON SYRAH
A blend of two appellations (6O% Sonoma Valley 4O% Russian River Valley), this Syrah has forward aromas of lavender, black cherry and blackberry, accented by cedar complexity. Blackberry, black cherry and earth dominate the mouthfilling flavors. The two lots were aged separately in small French and American oak barrels for... Read More
SAUZA TEQUILA MARGARITA-IN-A-BOX
Made from a blend of lime juice Sauza Blanco Tequila, triple sec and margarita mix, this new compact boxed margarita fits easily into a refrigerator and stays fresh for up to six weeks after opening. Available in a 1.75L box size in the traditional margarita flavor, suggested retail is $17.99. ... Read More
LAPHROAIG 25 YEAR OLD and ARDMORE 3O YEAR OLD
These two new limited-edition single malt Scotch whisky bottlings are now available from Beam Global Spirits & Wine. Aged 25 years in Oloroso Sherry and American Oak casks the Laphroaig whisky is a combination of bold peat flavor spiced with sweet sherry notes and rich oaky undertones. Creamy, smooth, full... Read More