BEST IN SHOW COMPETITIONS WINE & SPIRITS
Wine & Spirits Wholesalers of America’s first Wine and Spirits Tasting Competition was held at its Sixty-Sixth Annual Convention & Exposition in Orlando. Sponsored by the tasting panel magazine the competition proved to be a popular attraction and drew nearly 3OO entrants in the spirits and wine categories. The spirits... Read More
RETAILER of the YEAR
RETAILER of the YEAR Ryan Maloney third from left, owner of Julio’s Liquors in Westborough, has been honored as a 2OO9 Brown-Forman Retailer of the Year. Maloney was presented with the award in a ceremony during the American Beverage Licensees 7th Annual Convention on March 3 in Las Vegas. Brown-Forman... Read More
“Live with Chivalryâ€
Chivas Regal is running “Live with Chivalry” an advertising campaign that celebrates the concepts of masculine brotherhood, honor and integrity. An independent international consumer lifestyle survey was conducted by London-based, global research agency BrainJuicer to explore the values of chivalry on behalf of Chivas Brothers. Of the nearly 3OOO respondents... Read More
“Be WISEâ€
The International Institute for Alcohol Awareness (IIAA) has launched “Be WISE” a program aimed at curbing underage and problem drinking on college and university campu e unique challenges of alcohol abuse in their communities. The program calls on university administration officials, faculty, parents, students, retailers, and law enforcement to mobilize... Read More
ABSOLUT “”Crush””
To promote its vodkas this summer ABSOLUT is hosting Fresh Fruit ‘crush’ events that showcase its “true taste comes naturally” positioning. Cocktails will be made with their vodkas and juices squeezed from Absolut’s own branded crush machine. Brightly colored signage and POS materials along with fresh fruit bar tools and... Read More
Heineken “Blok†Party
HEINEKEN and HEINEKEN LIGHT are running a summer retail program encouraging consumers to host a Heineken “Blok” Party. The program will run through August in retail outlets nationally. Beginning in June consumers can enter to win through text or online one of two grand prizes: a Heineken “Blok” Party that... Read More
RED STAG BOURBON
This Kentucky Straight Bourbon Whiskey infused with natural flavors is a new release from Jim Beam Bourbon. Through a unique process natural black cherry flavors are infused into four-year-old Jim Beam. The tasting notes are distinctively fruity, without disguising the familiar, rich nose of the Bourbon. The corn sweetness and... Read More
L’OR DE JEAN MARTELL
This new release from Martell is a double distillation of the clearest of eau-de-vie a combination of the four finest growths – Grand Champagne, Petite Champagne, Fins Bois, and Borderies – and a lengthy maturation in fine-grain oak barrels. The Cognac is encased in a hand-blown teardrop-shaped decanter made of... Read More
BEEFEATER 24
This new release from Beefeater contains a blend of 12 natural botanicals sourced from around the world including hand-prepared grapefruit, bitter almond, orris root, and Seville orange peel. Accents of rare Japanese Sencha Tea and Chinese Green tea create a balanced, multi-layered gin. Distilled in London, Beefeater 24 takes its... Read More
GUINNESS 25O ANNIVERSARY STOUT
To mark the 25Oth anniversary of the signing of the 9OOO year lease on St. James’s Gate brewery Guinness 25O Anniversary Stout will be available in a limited release (approximately six months).This is the first new stout offering in the US from Guinness since 1966 when it was first introduced... Read More