The indispensable tool for the Massachusetts adult beverage trade.
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MBB

RED STAG

by Jim Beam the new cherry-infused bourbon, is partnering with superstar Kid Rock, as the headline sponsor of Kid Rock’s 2OO9 Rock N’ Rebels Tour, which will hit 25 cities across North America this summer.  Fifty cents from every ticket sold for Kid Rock’s upcoming concert tour will be donated...
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GUINNESS

In celebration of its 25Oth anniversary GUINNESS is running a series of celebrations that will peak on Arthur’s Day, September 24.  Arthur’s Day commemorates Arthur Guinness, the brand’s founder and the man who signed the 9OOO year lease on the St. James’s Gate brewery in 1759.  The Arthur’s Day celebration...
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PILSNER URQUELL

is partnering with celebrity chef Michael Symon to showcase the beer’s compatibility with food.  A 2OO9 James Beard Foundation Award recipient Michael Symon can be seen regularly on the Food Network’s “Iron Chef America” program, of which he was a past winner.  In addition, Chef Symon previously served as the...
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OTTER CREEK BREWING

has partnered with local Basin Harbor Club a historic resort on Lake Champlain in Vermont, to give away a getaway for two.  The vacation includes daily meals, unlimited tennis and bikes, a round of golf, and a cruise on Lake Champlain.  Anyone 21 or older can enter to win at...
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ChampagneGuide.net

Champagne enthusiasts have a new website: ChampagneGuide.net.An online guide to the wines and wine producers of Champagne the site features over 1OO Champagne houses and estates, as well as tasting notes for over 6OO champagnes currently on the market. A wide variety of producers are included, from large, well-known brands...
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MostInterestingAcademy.com

Dos Equis is running a promotion – “The Most Interesting Academy”– the world’s premier institution for the education and dissemination on the study of being interesting.  Boasting “The Most Interesting Man in the World” as its most famous alumnus The Academy delivers advice on how to live a more interesting...
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Justice and Compassion Award

Ray Tye Chairman Emeritus of United Liquors,was presented with the 2OO9 Justice and Compassion Award by Cardinal Sean O’Malley at the Catholic Charities annual Spring Celebration at the JFK Library in Boston. If you would like to honor Mr. Tye for his lifetime of charitable work, contributions can be made...
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“Fed-up with taxes”

In response to the Senate’s recent vote to eliminate the tax exemption on alcohol sold in package stores a large group of retailers and wholesalers gathered on June 4th outside of the State House to protest the measure.  The Massachusetts Package Stores Association organized the protest hoping to draw legislators’...
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VOLVO OCEAN RACE

Grey Goose Vodka was the official spirit sponsor of the Volvo Ocean Race which was hosted at Boston’s fan Pier from April 25th through May 16th. For the three weeks of the event Grey Goose was served at all public concession areas as well as at private events. A Grey...
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Chuck Howard Self Determination Award

Jessica Czechowski of  Anthony’s Liquor Mart in Gardner was recently awarded the Chuck Howard Self Determination Award from the Association of Developmental Disabilities Providers. The award, which is bestowed in honor of the late Chuck Howard, President of the ADDP, is presented to those “with intellectual and developmental disabilities who...
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