BARTENDER WARS
is an upcoming 13 episode reality TV show shot in New York City that is set to debut in October on Fine Living Network. Bartender Wars is a competition show that pits 3 different bartenders each night against one another; each episode will be themed from Beer Night, Vodka night,... Read More
E! Entertainment
has partnered with Sean “Diddy” Combs and CÎROC ULTRA PREMIUM VODKA for the network’s “Drive Safe” multi-platform public action campaign which encourages responsible decision-making after a night of drinking and offers a solution to find a safe ride home. This year’s campaign includes on-air spots that feature a variety of... Read More
MALIBU RUM
has partnered with Reef Check an international non-profit organization dedicated to monitoring, protecting and rehabilitating reefs worldwide. To raise awareness of Reef Check and help advance its mission, Malibu is kicking off two dedicated ultimate beach programs. The brand is first unveiling a limited-edition Reef Check-inspired bottle and will make... Read More
www.axetaxesnotjobs.com
This new website from Diageo lets visitors learn more about increases in alcohol taxes affecting their state. The site includes information such as statistics of hospitality jobs lost as a result of tax hikes a tax impact calculator where viewers can calculate how much a product will increase in prices,... Read More
The First Annual Worcester Restaurant Week
Almost 5O Worcester area restaurants will be joining together for the first annual Worcester Restaurant Week taking place from August 3 to 14. The first two weeks of August are a traditionally slow period in the restaurant industry and this event will serve to give locally owned establishments a boost... Read More
The 7th Annual Tanglewood Wine & Food Classic
Taking place August 6 to 8 in the Berkshires festivities include a winemaker reception and the Annual Wine Auction Dinner – all culminating with the Classic’s signature event the Grand Tasting. Attendees can come for all three days, or make the Grand Tasting a day trip from Boston with... Read More
MassPack at Fenway
Members of the Massachusetts Package Stores Association (MassPack) gathered at Fenway Park for the official start of a month long fundraiser. Beginning July 4th weekend MassPack’s 23OO store owners began asking for donations from customers – every dollar raised will go toward the purchase of a computer software program called... Read More
Three-O Launch
Proximo Spirits and members of the Horizon Beverage team gathered together recently at Bar Louie to celebrate the launch of the new Three Olives Bubble vodka. From left to Right:DOUG EPSTEIN – HORIZON BEVERAGEKEN AUFIERO – PROXIMO SPIRITSSAM RUBINSTEIN – HORIZON BEVERAGEMIKE PETERSON – PROXIMO SPIRITSERNIE BUONACCORSI – PROXIMO SPIRITSDONNIE... Read More
Dewar’s Callaway Longest Drive Charity Competition
Nearly two dozen Boston charities including the Boston Firefighters Burn Foundation Massachusetts SPCA, Greater Boston Food Bank, and American Red Cross of Massachusetts Bay, braved the rain on a Monday evening in late June to compete in Dewar’s Callaway Longest Drive Charity Competition. Winner Jonothan Nahas, who drove the ball... Read More
RED STAG LAUNCH PARTY
Horizon Beverage Company celebrated the kickoff of the new Red Stag by Jim Beam with a launch party at Ned Devine’s in Faneuil Hall on May 28th held for its Massachusetts and Rhode Island sales force. Bob Epstein and Jim Rubenstein were in attendance and Scott Shirmir ran the meeting.... Read More