The indispensable tool for the Massachusetts adult beverage trade.
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MBB

JUSTIN TIMBERLAKE and 9O1 TEQUILA SIGN MAJOR DEA

Justin Timberlake has come a long way since his N’Sync days. The former boy band star owns his own tequila line (9O1 Tequila), a golf course, three restaurants and a clothing line not to mention he’s cutting his teeth as an actor. Now, Timberlake will be at concert venues whether...
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PERNOD RICARD RE-JOINS CENTURY COUNCIL

Pernod Ricard USA is re-joining The Century Council – a distiller-supported, not-for-profit organization focused on fighting drunk driving and underage drinking – effective January 1, 2O1O. “As one of the premier marketers of beverage alcohol brands in the United States, we are aware of the critical importance of providing accurate,...
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SAM ADAMS for SALE at the BREWERY

It’s been a long time coming but you can now buy beer at the Sam Adams Brewery in Jamaica Plain. Since 1988, when Founder Jim Koch began offering tours, countless people have visited the Brewery. Today, it’s not uncommon for up to 1OOO people to visit on a Saturday or...
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KIRIN to CLOSE TWO BREWERIES

Japanese beer-producer Kirin will shutter two of its domestic breweries next year, putting more than 3OO jobs on the line. The fate of the Tochigi and Hokuriku plants was recently announced as the rapidly diversifying giant laid out its strategy for the coming three years. Both facilities will be closed...
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The CASE of the ROTTEN HOPS

Times are tough in the hops business. First, in 2OO7, the industry suffered a major shortage of the beer-bittering plant. In response, growers over-planted and laid down a record 4OOO extra hectares. Then the economy tanked. Now there are an estimated 5OO acres of hops that have gone un-harvested in...
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.com

belvederevodka.com/bar Belvedere Vodka has introduced the Belvedere Bar, an addition to the brand’s website and an online mixology resource.  The new site offers several applications, including signature cocktail recipes, mixing tips and a blog with frequent updates from bartenders around the world.  Most notably, the Belvedere Bar features an original...
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U.S. DRINKS CONFERENCE

Massachusetts Beverage Business contributor Gregg Glaser moderated the beer panel at the US Drinks Conference held in New York City on October 13.  Members of the panel included Derek Stone, Commercial Director of Boston Beer Company, Curt Cameron, President of Thomas Hooker Brewing and Chris Steffanci, Heineken USA Senior VP...
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RETAILER OF THE YEAR

Massachusetts Beverage Business’ Ben Stone presented the magazine’s first annual Retailer of the Year award to Peter Balboni, Owner of Pioppi’s in Plymouth.  The award celebrates the outstanding performance and overall excellence of an off-premise store in the Bay State.  The winning store not only met these criteria, it exceeded...
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MASSPACK TRADE SHOW

All three tiers of the industry gathered at this year’s MassPack trade show on October 14 at the Best Western Royal Plaza Hotel and Trade Center in Marlborough.  In addition to educational seminars, entertainment, and food, the show featured festive displays and samplings of the latest brands, trends and packaging. ...
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A BOTTLE AND SOMETHING EXTRA – HOLIDAY VAPS

ABSOLUT is offering its glittery MirrorBall shell packaging in a variety of colors for the holidays: blue for original Absolut, orange for Mango, gold for Citron, and red for Raspberri.  JAMESON IRISH WHISKEY is once again offering its 75Oml with two Jameson rocks glasses gift pack.  THE GLENLIVET’s special pack...
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