HEINEKEN USA
recently celebrated its 14 year relationship with the Congressional Black Caucus Foundation (CBCF) at the Foundation’s annual CBCF Spouses dinner held at The National Museum of Women in the Arts in Washington, DC. During the dinner, Heineken USA and the CBCF presented 12 scholarships, to students 21 years of age... Read More
NEWCASTLE BROWN ALE
is running its Your Beer. Your Label. promotion. Beginning in February, they’ll give consumers the canvas, tools and forum to express their “one and only” self by creating their own personalized Newcastle Brown Ale labels. Newcastle destinations will be created at retail and online where consumers will have the opportunity... Read More
CHILLED SCOTCH WHISKY
What will 1OO years do to whisky frozen in ice? Probably nothing good but that doesn’t diminish the excitement over excavating two long-lost crates of McKinlay & Co. Scotch. Specialists from New Zealand have plans to recover two crates of Scotch whisky left more than 1OO years ago by the... Read More
NEW RULES for the WHISKY INDUSTRY
The Scotts take their whisky laws seriously and with good reason. As part of a campaign to protect the industry, new rules outlawing the bottling of single malt whiskies outside Scotland have been introduced. They are part of a number of regulations which were recently announced by Scottish Secretary Jim... Read More
JAMESON a HOT BRAND
advertising age has honored Jameson Whiskey as one of America’s “Hottest Brands”. It was the only spirit to be honored in the category. Not only did Jameson’s on-premise sales rise 2O% last year, but retail sales were up 28% through August, according to Nielsen. ad age noted that much of... Read More
And the HONORS GO TO . . .
At whisky magazine’s annual Icons of the Industry luncheon, held at Bourbons Bistro in Louisville, Kentucky, honoring American distilleries and their work over the past year, Buffalo Trace Distillery was named “American Visitor Attraction of the Year”. Buffalo Trace also received the distinction of “Highly Commended” in the Innovator of... Read More
National Award goes to NBWA WEBSITE
The National Beer Wholesalers Association (NBWA) website, nbwa.org, has been named the winning site in PR News’ Nonprofit PR Awards competition. The honor was presented at the National Press Club in Washington, DC in November. The site was re-launched in 2OO8 and is a powerful communications, educational and marketing tool.... Read More
DRINKING for the HEART
For those who enjoy a daily cocktail – or two – there’s some new heart-healthy news. According to a new study, consumption of beer, wine or spirits lowered the risk of serious heart disease in men. Researcher Larraitz Arriola, MD, of the Public Health Department of Gipuzkoa in San Sebastian,... Read More
Beer & Cider Competitions
The 13th Annual Great International Beer & Cider Competition was held on November 13 in Providence, Rhode Island, one day before the 16th Annual Great International Beer Festival. Festivals of America produced both events. yankee brew news was the media sponsor of the competition. Two hundred forty-seven beers and ciders... Read More
POURING WINE DOWN the DRAIN
The notion of wasting wine seems, well, wasteful. And yet, in these tough economic times, many British are doing just that. According to figures from the Waste & Resource Action Program (WRAP), British households are pouring an estimated £47O million worth of wine down the drain every year. As part... Read More