The indispensable tool for the Massachusetts adult beverage trade.
By

MBB

Dos Equis 5th Annual Halloween Masquerade

Dos Equis is celebrating the Halloween season with its fifth annual Masquerade program. The fully integrated, 360° program provides consumers access to the Most Interesting Man’s entourage to help them create or attend an epic, fall celebration that rivals the Masquerade itself. Masquerade will be supported by a comprehensive marketing...
Read More

Jameson + Irish Craft Beer = Jameson Caskmates

Jameson Irish Whiskey’s passion for craft, quality and neighborhood collaboration continues with a one-of-a-kind whiskey – Jameson Caskmates. For the first time ever, local Irish micro-brewery Franciscan Well and Jameson Original shared casks to create one exceptional whiskey combining the smoothness of Jameson Original with the richness of stout beer,...
Read More

Chivas Regal 12 Year Old New Packaging

Chivas Regal has unveiled a contemporary new design for its 12 Year Old expression that reinforces the craftsmanship, luxury and heritage of this iconic Scotch whisky The new Chivas Regal 12 Year Old bottle retains its round generous shape for which it is renowned, while its shoulders have been raised...
Read More

The Bestest Strongbow Season Ever!

Strongbow Hard Apple Cider is gearing up to make this fall Strongbow Season with a fully integrated, 360° program that encourages consumers to experience Strongbow at its “bestest” when it is served over ice. The program includes national television advertising, targeted digital media, social media engagements, and eye-catching POS materials...
Read More

MOCKTAILS

Made with all-natural ingredients, this low-calorie, low sugar line of mixers are available in Margarita, Sangria, Cosmo, and Scottish Lemonade flavors. Each is packaged in a reusable glass cocktail shaker. Mocktails.com.

CRABBIE’S RASPBERRY ALCOHOLIC GINGER BEER

    The newest addition to the Crabbie’s family is made from a blend of steeped ginger, spices and Glen Ample raspberries which are indigenous to Scotland. It joins the Original and Spiced Orange flavors. Available in a four-pack of 11-ounce bottles and single 16.9-ounce bottles from Craft Brewers Guild, L...
Read More

TWISTED TEA BOURBON BARREL

Twisted Tea has released its latest hard iced tea made with Bourbon flavor. Available in 6-packs for a suggested retail price of $7.99 to $9.49 and 24-ounce cans for a suggested retail price of $2.49 to $2.99 from Burke Distributing, Commercial Distributing Company, L Knife & Son and Merrimack Valley...
Read More

WHITE KNIGHT SAUVIGNON BLANC

This Sauvignon Blanc has aromas of sweet chive, grapefruit and summer melon, with flavors of white peach, gooseberry and lime. Crisp and dry. Suggested retail is $12.99. Available from Baystate Wine & Spirits.