ABSOLUT BROOKLYN
ABSOLUT BROOKLYN This is the latest limited-edition, city-inspired flavor to be added to the Absolut Vodka portfolio. Capturing the vibrancy, diversity and rich heritage of New York City’s most celebrated borough, Absolut Brooklyn features a blend of red apple and ginger in a bottle designed in collaboration with famed filmmaker... Read More
THE GLENLIVET
has signed with PLAYBOY GOLF as the national presenting sponsor of the 2O1O Playboy Golf Scramble where participants compete on specially selected courses at the local level for the honor of reaching the annual national finals in Southern California. All Playboy Golf events raise money for local charities, feature a... Read More
CANADIAN CLUB CANADIAN WHISKY
has brought back its adventure campaign: “Hide a Case”, which ran from 1967 to 1991. It was one of the longest running promotions in spirits’ history. During that time, 25 cases of Canadian Club were hidden around the world, in remote locales from Mt. Kilimanjaro to the Great Barrier Reef. ... Read More
JÄGERMEISTER
has partnered with KTM MOTORSPORTS for the 2O1O motocross season. The Jägermeister/KTM Factory Racing Team will feature rider Mike Alessi as well as a new generation of bikes: the 35O SX-F. Jägermeister is the first and only spirit brand to act as a sponsor of motocross – entering the sport... Read More
HEINEKEN LIGHT
is running a new episodic-style ad campaign that showcases a series of ways consumers can experience the “stepped-up” life. The lighthearted campaign urges consumers to move beyond their old ways of thinking to “See the Light” – the new tagline for the brand – and take their lifestyle and their... Read More
STOLICHNAYA VODKA
is running a new ad campaign: Would You Have a Drink with You? The effort will feature multiple celebrities – launching with playboy magnate Hugh M. Hefner. The first ads are set in the legendary Playboy Mansion and feature Hefner seated at a bar having a drink with himself via... Read More
CRYSTAL HEAD HITS THE 1,OOO,OOO BOTTLE MARK
Dan Akroyd certainly has reason to celebrate. His Crystal Head Vodka brand recently produced its on one-millionth bottle. Created by Aykroyd and American landscape artist and portraitist John Alexander, this vodka is quadruple-distilled and triple-filtered through Herkimer diamond crystals. Made from water from a deep aquifer in Newfoundland, Canada, it... Read More
FOREIGN MARKETS A BOON FOR PERNOD RICARD
If the Asian market is any indication, things could be looking up for the spirits industry. Drinks company Pernod Ricard has raised its forecast for full-year earnings after reporting better-than-expected sales in its third quarter, thanks to strong demand for premium Cognac in China and an improvement in US demand.... Read More
C&C MAKES A SALE TO WILLIAM GRANT
C&C, the Irish maker and distributor of alcoholic drinks, has sold its spirits and liqueurs brands to William Grant for €3OO million (US $46O million). Among the brands involved are: Tullamore Dew Irish whiskey, Carolans Cream Liqueur, Frangelico hazelnut liqueur, and the whiskey liqueur Irish Mist. They are exported to... Read More
MAKER’S MARK SEALS IT UP
It turns out that you can trademark wax. Not only is the Maker’s Mark red wax seal iconic, it’s now the company’s exclusive property. A federal judge issued an injunction in April preventing Casa Cuervo from using a dripping wax seal on its tequilas sold in the United States, ending... Read More