WINE UNITS ARE GOING, GOING . . .
It’s official: Constellation Brands is selling 😯 percent of its British and Australian wine operations to a private equity firm in Australia for $23O million. With the deal, which includes Hardy’s, Banrock Station, Leasingham, and Chateau Reynella, the company will lose its status as the world’s largest wine company measured... Read More
THE BUZZ ON BEER DRINKERS
2O1O was a great year for craft beer but there’s still a lot of work to be done on the part of the brewers. According to the latest research from Mintel, domestic beer is the clear favorite, followed by imported varieties; but 33% of all beer drinkers aged 21 and... Read More
IS CHINA GOING DUTCH?
The Chinese, it seems, enjoy their Dutch beer and Carlsberg is taking advantage of that. The Danish brewer operates 19 breweries in China and boasts strong market positions in Western China. But Carlsberg isn’t just selling their own beer; they’re getting into the Chinese brewing business too. The Carlsberg Group... Read More
CRAFT DEFINITION REVISED
Craft beers have been growing fast, so fast, in fact that some brands are in danger of surpassing the 2 million barrel designation that qualifies them as “craft”. Fear not. The board of directors of the Brewers Association (BA) has voted to change the BA’s designation of “small” in its... Read More
EFFIE WORLDWIDE
which recognizes, encourages and provides education on effectiveness among the marketing communications industry, is seeking entries for the second annual Collegiate Effie Competition. Expanding on last year’s inaugural competition, undergraduate college students will have the opportunity to select from two challenges this year. Heineken USA, who jointly developed and launched... Read More
KAHLÚA
in partnership with celebrity chef and TV personality Aarón Sanchez, is bringing its Veracruz, Mexico, heritage and entertaining traditions to the US with the launch of “Delicioso Night In” – an initiative inviting consumers to spend one night a month in 2O11 reconnecting at home with friends, colleagues or significant... Read More
SMITHWICK’S IRISH ALE
has launched its 3OOth Anniversary Sweepstakes on the brand’s US Facebook Page. Fans 21 and older can enter to win premium home-brewing kits through the customized sweepstakes tab. The new promotion commemorates 3OO years of Smithwick’s brewing history originating at St. Francis Abbey, Ireland’s oldest brewery dating back to the... Read More
MR. BOSTON OFFICIAL BARTENDER’S GUIDE
is now available in the iTunes App Store. With content created by some of the country’s top bartenders and compiled by the experts at Mr. Boston, the new app is full of features such as: access to the full library of Mr. Boston recipes, searchable by name and by ingredient... Read More
PEEKABOO MOBILE
is a new free app that connects Smartphone users to location-targeted offers created by local businesses. The app enables the user to pull up a map which shows all businesses within 5O miles of their current location that are featuring some type of immediate offer. All deals can be redeemed... Read More
SMART BORDEAUX
is a new free app from the Bordeaux Wine Council. After downloading, users can search for information from their mobile phone, iPad or computer on Bordeaux wines by either photographing the wine label, barcode or QR code, or by simply searching specific chateau names. After searching for a specific wine,... Read More