MAKER’S MARK BOURBON and DISCOVERY COMMUNICATIONS
have initiated a new cross-platform advertising partnership. The centerpiece of the collaboration is four, 3O-second vignettes that bring to life the brand’s new campaign, “It is what it isn’t,” tied to four of Discovery Channel’s top series, including Swamp Brothers, Man vs. Wild, Auction Kings, and Gold Rush. The vignettes... Read More
KETEL ONE
has initiated its new “Gentle-men, This is Vodka” advertising campaign that launched with spots airing on networks including ESPN, Comedy Central and Discovery Channel. Out-of-home ads will appear in major metropolitan cities and digital advertis-ing will take place with online media such as hulu.com and cnn.com.
MIONETTO USA
has kicked off a “Live Lively!” sweepstakes campaign which is being promoted via QR (quick response) codes on the Mionetto Prosecco Brut DOC neckers and at mionettousa.com. By scanning the QR code located on the Prosecco Brut necker with a cell phone, the entry form will appear on the phone... Read More
COURVOISIER ROSÉ
Packaged in the iconic Josephine bottle, this new release is a blend of Courvoisier cognac and premium French red wine grapes. The profile features notes of blackberry, black currant and a touch of cherry, complemented by vanilla, honey and vine-peach flavors. The 36 proof liquid is best served chilled or... Read More
PICKET FENCE 2OO9 RUSSIAN RIVER VALLEY CHARDONNAY AND PINOT NOIR
This richly textured Chardonnay has Meyer lemon notes and crisp apple with hints of stone fruit mingled with the toasted oak components of caramelized brown spices. The result is a rich wine that has a long silky finish. The Pinot Noir has a pure fruit forward style with the intensity... Read More
JIM BEAM DEVIL’S CUT
This new release from Jim Beam is created using a proprietary process that extracts the liquid trapped inside the wood of the bourbon barrels. The result is a robust premium bourbon with a deep color, aroma and character that showcases notes of wood, oak and vanilla derived from the barrel... Read More
BODEGA ELENA WINES
The Bodega Elena portfolio includes a Malbec, Chardonnay and a red blend. The Malbec is fruit-forward with dark intense flavors. The Chardonnay has hints of apple and maple. A combination of Malbec, Syrah and Bonarda, the plush and dark red blend has dried cherry characteristics. Suggested retail for each is... Read More
GERARD BERTRAND 2O1O GRIS BLANC ROSÉ
This fruity and dry rosé is now available in the US. A Moscato is also being released later this summer. Suggested retail is $14.99 for the rosé. Available from MS Walker.
CJ CRUNK JUCE
Gila Brew Co. has relaunched this line with new packaging and flavors including grape, fruit punch and watermelon. Packaged in 23.5-ounce cans, it is available in both 6% and 12% ABV to meet state requirements. Suggested retail is $2.49 to $2.99 per can. Available from Atlas Distributing.
ABSOLUT ORIENT APPLE
This is the 13th flavor addition to the brand’s portfolio. Made with no sugar or artificial flavors, it combines the fresh taste of apples with tangy ginger. Suggested retail is $2O for a 75Oml. Also available in 5Oml and 1L bottles from Horizon Beverage Company.