The indispensable tool for the Massachusetts adult beverage trade.
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AUCHENTOSHAN LOWLAND SINGLE MALT SCOTCH WHISKY

 and the United States Bartenders’ Guild are running the “Auchentoshan Switch” contest that will take one US bartender to London and one UK bartender to New York City.  They will literally switch jobs and countries for two weeks (US bartender goes to 69 Colebrooke Row in London which is home...
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TOMMY BAHAMA

 has initiated a search for a Rumologist using a social media campaign.  The grand prize is $5O,OOO, a Tommy Bahama wardrobe and the job of being the company’s chief rum consultant and rum ambassador for the next year.  The Rumologist will also help create new cocktails and rum-inspired menus at...
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2O11 EFFIE AWARD

Jameson Irish Whiskey has won the 2O11 Effie Award in the Beverage Alcohol cate-gory for its “Taste Above All Else” ad campaign, which is centered on a character, John Jameson, and recounts, in tongue-in-cheek fashion, his adventures and philoso-phy as he brings his Irish whiskey to the world in the...
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WILD TURKEY SPREADS ITS WINGS

Wild Turkey has a new home. The bourbon maker recently celebrated Kentucky’s first major distillery expansion in decades. Kentucky Governor Steve Beshear joined Wild Turkey Master Distiller Jimmy Russell and executives from brand owner Gruppo Campari at a ceremony in June in Lawrenceburg, Kentucky as the expansion was unveiled for...
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SUNDAY SALES IN CT 86d AGAIN

Liquor stores near the Connecticut border can breathe a sigh of relief: no more Sunday liquor sales this year. The State and its residents are in favor of stores being open on Sundays, but the state’s liquor store owner’s association lobbied successfully against the measure in the legislature. Supporters will...
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BEWARE THE BANANAS FOSTER!

When you get down to it, it’s always a good idea to stay away from flaming food and drinks. A recent fire that burned five patrons at Ozona Blue Grilling Co. in Florida was caused by a waiter who poured additional alcohol on a flaming dessert, according to an investigative...
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HELLO NORTON!

Horizon Beverage Co. has completed the acquisition of its future home in Norton as it prepares for a relocation that could add as many as 35 jobs. The Avon-based company closed on its purchase in June. The company tried to find another spot in Avon large enough to replace the...
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A WHISKY FIT FOR A QUEEN

To mark the Queen of England’s Diamond Jubilee in 2O12, John Walker & Sons, Scotch Whisky Distillers By Appointment to Her Majesty, will produce a limited edition of 6O crystal decanters of Diamond Jubilee Blended Scotch Whisky, a blend of whiskies distilled in 1952 and finished in a cask of...
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HEAVEN HILL GOES FOR THE ADMIRA

Heaven Hill Distilleries has acquired the worldwide rights to the Admiral Nelson family of rums from Luxco, Inc. The Admiral Nelson brand is the second largest selling spiced rum in the United States and growing at a rapid rate. Its five year growth has outpaced both the overall spirits industry...
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OBITUARY – PHIL PARNELL

PHIL PARNELL, 59The executive chairman of the Drambuie Liqueur Company, Phil Parnell, has passed away after a short illness.  The company said he died after being admitted to hospital, suffering from cancer, earlier in June.  Mr. Parnell was appointed to the boards of Drambuie Ltd and the Drambuie Liqueur Company...
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