The indispensable tool for the Massachusetts adult beverage trade.
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WILD SHOT MEZCAL

WILD SHOT MEZCAL This new mezcal from country star Toby Keith is a 1OO% green agave spirit, complete with a worm at the bottom of the bottle.  Suggested retail for the Silver is $46.99 and $49.99 for the Reposado.  Available from United Liquors.

ALLURE MOSCATO

ALLURE MOSCATOThis pink California Moscato has bright and fresh flavors of peach, apricot and mint.  Available from United Liquors.

THE DALMORE ASTRUM

THE DALMORE ASTRUM Put in casks in 1966, Astrum has aged 44 years in American white oak and was finished in sherry casks.  The nose is intense, with notes of apple and pear that lead to exotic spices and a finish with floral hints.  Only 5OO bottles have been released...
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Mionetto Prosecco

Mionetto Prosecco Superiore Valdobbiadene DOCGThis new Prosecco from Mionetto is being released in time for the holiday season.  It has a luscious palate with apple, pear and tropical notes.  Suggested retail is $19.  Available from MS Walker.

SINGLE OAK PROJECT BOURBON

SINGLE OAK PROJECT BOURBONThe second release of the Buffalo Trace “Holy Grail” project is now available.  This expression will explore three variables that affect the taste of bourbon: recipe, grain size and char level.  Some of the bottles contain bourbon made with rye and others with wheat.  The barrels themselves...
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BACARDI OAKHEART

BACARDI OAKHEARTThis new spiced rum from Bacardi has a nose of oak barrel staves with the essence of bourbon or brandy, background notes of dried fruits including apricot, orange, raisin, cherries, and a heavy delivery of butterscotch.  To achieve the flavor, maple, cinnamon, nutmeg, honey, vanilla, and caramel are added...
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Newcastle Brown Ale

is running the “Your Beer. YourGear.” fall retail program designedto provide added value in-storevia cross merchandising offers andonline via customizable Newcastlegear. From t-shirts and baseballcaps to messenger bags and hoodies,consumers can customize a variety ofbranded merchandise and receive adiscount by going online and enteringthe UPC from their Newcastle bottle.POS materials...
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Charles Krug Winery

The Peter Mondavi Sr. Family in conjunction with the 15Oth anniversary of NapaValley’s first winery, has launched a search for the oldest Charles Krug Winery bottle inexistence. Founded in 1861, Charles Krug Winery is the birthplace of the Napa Valley wineindustry and has been in the Peter Mondavi Family for...
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Dos EQUIS

For Halloween Dos EQUIS is running“Masquerade” – a program featuringthe brand’s Most Interesting Man in theWorld. Beginning October 1, shopperscan check in through their mobiledevices to claim instant rewards, gainaccess to content and collect clues toearn points at retail. At the end, TheMost Interesting Man will award six ofhis most...
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