The indispensable tool for the Massachusetts adult beverage trade.
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Newcastle Brown Ale

is running the “Your Beer. YourGear.” fall retail program designedto provide added value in-storevia cross merchandising offers andonline via customizable Newcastlegear. From t-shirts and baseballcaps to messenger bags and hoodies,consumers can customize a variety ofbranded merchandise and receive adiscount by going online and enteringthe UPC from their Newcastle bottle.POS materials...
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BACARDI OAKHEART

BACARDI OAKHEARTThis new spiced rum from Bacardi has a nose of oak barrel staves with the essence of bourbon or brandy, background notes of dried fruits including apricot, orange, raisin, cherries, and a heavy delivery of butterscotch.  To achieve the flavor, maple, cinnamon, nutmeg, honey, vanilla, and caramel are added...
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SINGLE OAK PROJECT BOURBON

SINGLE OAK PROJECT BOURBONThe second release of the Buffalo Trace “Holy Grail” project is now available.  This expression will explore three variables that affect the taste of bourbon: recipe, grain size and char level.  Some of the bottles contain bourbon made with rye and others with wheat.  The barrels themselves...
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Mionetto Prosecco

Mionetto Prosecco Superiore Valdobbiadene DOCGThis new Prosecco from Mionetto is being released in time for the holiday season.  It has a luscious palate with apple, pear and tropical notes.  Suggested retail is $19.  Available from MS Walker.

THE DALMORE ASTRUM

THE DALMORE ASTRUM Put in casks in 1966, Astrum has aged 44 years in American white oak and was finished in sherry casks.  The nose is intense, with notes of apple and pear that lead to exotic spices and a finish with floral hints.  Only 5OO bottles have been released...
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ALLURE MOSCATO

ALLURE MOSCATOThis pink California Moscato has bright and fresh flavors of peach, apricot and mint.  Available from United Liquors.

WILD SHOT MEZCAL

WILD SHOT MEZCAL This new mezcal from country star Toby Keith is a 1OO% green agave spirit, complete with a worm at the bottom of the bottle.  Suggested retail for the Silver is $46.99 and $49.99 for the Reposado.  Available from United Liquors.

SAMUEL ADAMS 13th HOUR

SAMUEL ADAMS 13th HOUR The latest in a series of brews from the Samuel Adams Barrel Room Collection, this Belgian Stout combines the roasted chocolate and coffee flavors of a stout with the spicy character of a Belgian ale aged in oak.  The brew gets is name from the mythical...
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RIAZUL TEQUILA

RIAZUL TEQUILA This line of 1OO% blue agave tequilas includes Añejo, Blanco and Reposado expressions.  Aged in French white oak barrels formerly holding cognac or brandy, the Añejo is aged for two years, longer than any other tequila in its class, and has caramel, agave, mild clove, almond, butter, vanilla,...
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