The indispensable tool for the Massachusetts adult beverage trade.
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BACARDI LIMITED

Robert Furniss-Roe has been appointed President of Bacardi North America, with responsibility for leading all operations in the region for its portfolio of spirits.  He succeeds John P. Esposito, who recently announced his planned retirement.  Furniss-Roe most recently served as Regional President of Latin America and Vice President of Global...
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DODGED A BULLET!

In the end, all’s well that ends well. A week after the ABCC issued an extremely controversial advisory that it would require applicants for a farmer-brewery license to source half of their agricultural materials from in-state sources, the organization reversed its ruling. When first issued, the advisory instantly drew outrage...
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WHO GOT INTO THIS YEAR’S MILLIONAIRES CLUB?

It’s the club every spirit’s brand wants to get into. Drinks International and Euromonitor International have published the Millionaires Club 2O11. The report lists spirits brands that sell over one million nine-liter cases. A record 172 brands made it into this year’s edition – figures are based on 2O1O sales...
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FORTUNE BREAKS ITSELF UP

Fortune Brands Inc. was one step closer to splitting itself up after it recently completed the $1.23 billion sale of its golf business, which includes Titleist golf balls. Fortune sold Acushnet, which also includes the FootJoy brand, to Korean investors led by athletic company Fila Korea Ltd. and Mirae Asset...
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MS WALKER ACQUIRES VALUE BRANDS

MS Walker, Inc. has acquired 15 brands from Lewiston, Maine-based White Rock Distilleries with a total sales volume of more than 4OO,OOO cases annually.  Effective August 1, MS Walker assumed ownership and marketing rights for: Orloff Vodka (the number-one selling vodka in Maine), Zhenka Vodka (a top-selling spirits brands in...
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THE SCOTCH WHISKY DETECTIVES

From vodka to wine, counterfeit alcohol is big business. And while it’s a never-ending struggle to track down fakes, in Scotland they’re on top of their game. Many in the illicit industry try their hand at creating fake Scotches. Not only do fakes cost loss of revenue they also damage...
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TOMMY BAHAMA

 has initiated a search for a Rumologist using a social media campaign.  The grand prize is $5O,OOO, a Tommy Bahama wardrobe and the job of being the company’s chief rum consultant and rum ambassador for the next year.  The Rumologist will also help create new cocktails and rum-inspired menus at...
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AUCHENTOSHAN LOWLAND SINGLE MALT SCOTCH WHISKY

 and the United States Bartenders’ Guild are running the “Auchentoshan Switch” contest that will take one US bartender to London and one UK bartender to New York City.  They will literally switch jobs and countries for two weeks (US bartender goes to 69 Colebrooke Row in London which is home...
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Dos EQUIS

For Halloween Dos EQUIS is running“Masquerade” – a program featuringthe brand’s Most Interesting Man in theWorld. Beginning October 1, shopperscan check in through their mobiledevices to claim instant rewards, gainaccess to content and collect clues toearn points at retail. At the end, TheMost Interesting Man will award six ofhis most...
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Charles Krug Winery

The Peter Mondavi Sr. Family in conjunction with the 15Oth anniversary of NapaValley’s first winery, has launched a search for the oldest Charles Krug Winery bottle inexistence. Founded in 1861, Charles Krug Winery is the birthplace of the Napa Valley wineindustry and has been in the Peter Mondavi Family for...
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