PAMA LIQUEUR
has launched the “Beyond The Glass Bartender Search”. Created in partnership with the US Bartender’s Guild (USBG), Beyond The Glass seeks the bartender who exemplifies the qualities that make the profession great – beyond creating drinks. The online talent search, which runs until October 31, asks bartenders to nominate themselves... Read More
CHAMBORD LIQUEUR
is partnering with Betsey Johnson for its national “Pink Your Drink” campaign that benefits breast cancer charities. As a breast cancer survivor, Johnson has worked with Chambord in the past. As part of the effort, Chambord will host “Cocktails and Cupcakes” at twenty Betsey Johnson boutiques on October 1. These... Read More
HIRAM WALKER
is running “The Quest” – a cocktail competition series that offers the chance to win an Apple iPad. On the first leg of competition, “Fall Drinks”, consumers are tasked to create an autumn-inspired cocktail that features at least one of the following ingredients: Hiram Walker Caramel Apple Liqueur, Original Cinn... Read More
GUINNESS BLACK LAGER KICK-OFF AT GILLETTE STADIUM
Wholesalers from Massachusetts and Rhode Island gathered at Gillette Stadium in late August for the launch of the new Guinness Black Lager.
APPLETON ESTATE RESERVE REMIXOLOGY BARTENDER CHALLENGE
Three of Boston’s top bartenders gathered at Drink in Boston to compete in the second-annual Appleton Estate Reserve Remixology Bartender Challenge. The first place winner, Sean Frederick wowed the crowd with his performance to Lionel Richie’s “All Night Long” while he created his original “Street Meat” cocktail. For his second... Read More
THE SCOTCH WHISKY DETECTIVES
From vodka to wine, counterfeit alcohol is big business. And while it’s a never-ending struggle to track down fakes, in Scotland they’re on top of their game. Many in the illicit industry try their hand at creating fake Scotches. Not only do fakes cost loss of revenue they also damage... Read More
MS WALKER ACQUIRES VALUE BRANDS
MS Walker, Inc. has acquired 15 brands from Lewiston, Maine-based White Rock Distilleries with a total sales volume of more than 4OO,OOO cases annually. Effective August 1, MS Walker assumed ownership and marketing rights for: Orloff Vodka (the number-one selling vodka in Maine), Zhenka Vodka (a top-selling spirits brands in... Read More
FORTUNE BREAKS ITSELF UP
Fortune Brands Inc. was one step closer to splitting itself up after it recently completed the $1.23 billion sale of its golf business, which includes Titleist golf balls. Fortune sold Acushnet, which also includes the FootJoy brand, to Korean investors led by athletic company Fila Korea Ltd. and Mirae Asset... Read More
WHO GOT INTO THIS YEAR’S MILLIONAIRES CLUB?
It’s the club every spirit’s brand wants to get into. Drinks International and Euromonitor International have published the Millionaires Club 2O11. The report lists spirits brands that sell over one million nine-liter cases. A record 172 brands made it into this year’s edition – figures are based on 2O1O sales... Read More
DODGED A BULLET!
In the end, all’s well that ends well. A week after the ABCC issued an extremely controversial advisory that it would require applicants for a farmer-brewery license to source half of their agricultural materials from in-state sources, the organization reversed its ruling. When first issued, the advisory instantly drew outrage... Read More