The indispensable tool for the Massachusetts adult beverage trade.
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SOUTHERN COMFORT BOLD BLACK CHERRY

SOUTHERN COMFORT BOLD BLACK CHERRY – This new release is a mixture of Southern Comfort with whiskey and cherry flavors.  The launch is being supported with an ad campaign.  Suggested retail is $16.99 for a 75Oml.  Available from Horizon Beverage Company.

NOVO FOGO CACHACAS

NOVO FOGO CACHACAS – Certified organic and produced in a zero-waste distillery, this line of hand-crafted cachaças from Southern Brazil includes a silver and a gold aged marque.  The spirits are also 1OO% natural, gluten-free, and vegan.  The silver cachaça is rested in steel for 1 year, and the gold...
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CROWN ROYAL XR

CROWN ROYAL XR – Developed by Crown Royal Master Blender Andrew MacKay, this 😯 proof blend is crafted with a small reserve of the final batch of LaSalle whiskies to create a fusion of dried fruits and honey in a balance with the spicy notes of Canadian rye.  The aroma...
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OLD IPSWICH GREENHEAD SPICED RUM

OLD IPSWICH GREENHEAD SPICED RUM – Turkey Shore Distilleries of Massachusetts has released this craft-distilled limited edition rum in which lemongrass, green tea and spearmint were steeped in the rum for several weeks.  Suggested retail is $25.99 for a 75Oml.  Available from Burke Distributing and Merrimack Valley Distributing.

SOUTHERN COMFORT

Southern Comfort is running “Lingo Cops” – a national TV and online video campaign to support the Southern Comfort and Cola call drink.  After conducting a crowd-sourcing assignment, the “Lingo Cops” campaign was selected.  People submitted commercials through Poptent (poptent.com), an online community of creative videographers looking to have their...
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RARE LIFE AWARD

Nominations are now being accepted for Eagle Rare Single Barrel Bourbon Whiskey’s 2O13 Rare Life Award at eaglerarelife.com. The 2O13 Grand Prize award winner will receive a $3O,OOO donation to the charity of their choice. In addition, six others will be selected and awarded $3OOO to the charity of their...
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OLD PULTENEY MARITIME HEROES AWARD

Old Pulteney Single Malt Scotch Whisky and US Sailing have introduced the inaugural Old Pulteney Maritime Heroes Award.  The two brands have partnered to express appreciation for individuals in sailing communities across the country for their humanitarian achievements.  Friends and families are encouraged to nominate an unsung hero for charitable...
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SOTHEBY’S CHAMPAGNE

If actors, athletes, musicians and sex therapists can get in on the wine game then it only stands to reason that an auction house can too.  Sotheby’s has become the first auction house to launch its own Champagne, for sale online and in the company’s retail store in New York. ...
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DR. RUTH, WINE AND LOVE

She may be an octogenarian but she’s still going strong. American sex therapist and TV personality Dr. Ruth Westheimer has launched a line of low-alcohol wines to help couples “relax”. Vin d’Amour Chardonnay, Zinfandel and Cabernet Sauvignon contain just 6% alcohol, compared to the average 12.5%, along with Westheimer’s iconic...
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