The indispensable tool for the Massachusetts adult beverage trade.
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MBB

San Francisco International Wine Competition Winners

A record number of wines were judged during the San Francisco International Wine Competition held at Hotel Nikko this June by judges from across the country.  Tasting 4556 wines from over 13OO wineries, 49 wine industry professionals convened for the 32nd year of the competition to evaluate wines from 26...
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SAILOR JERRY RUM

SAILOR JERRY RUM has created its first national TV ad that features a compilation of material sourced from a decade of Sailor Jerry events, concerts and films set to a punk rock soundtrack.  Sailor Jerry Rum was created in honor of Norman “Sailor Jerry” Collins, deemed the father of the...
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Passion4Beer.com

Heineken USA’s passion4beer website is designed to be a resource for on-premise beverage professionals on the company’s portfolio of brands available on draft – including Heineken Lager, Heineken Light, Dos Equis Lager, Dos Equis Ambar, Amstel Light, Amstel Wheat, Newcastle Brown Ale and the Newcastle Limited Editions.  The site features...
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“THE LAST WORD”

As a follow up to its collaboration with photographer Annie Leibovitz for an ad campaign, The Macallan has begun a photography competition: “THE LAST WORD”.  Now through October 23, photographers can upload a portrait they’ve taken with one word – The Last Word – capturing the mood of their photograph...
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CRAZY FOR CANS

Don’t look now but cans are cool. Once the face of cheap beer, the can has undergone an image change over the last few years and made a significant comeback. Almost 53 percent of the beer consumed in 2O11 was served in an aluminum can, up from a low of...
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VOLI SPIRITS

DAN SAURER has been appointed President of National Accounts of Voli Sprits.  He will be responsible for all national off-premise chain activity, including Sam’s Walmart, Costco, Ralphs, and Safeway.  Saurer comes to Voli Spirits from White Rock Distilleries where he was Director of Off-Premise National Accounts for Pinnacle Vodka. 

SIDNEY FRANK IMPORTING

ADAM ROSEN has been appointed to the newly created position of Executive Vice President, Marketing/Jägermeister.  He has a background growing brands such as Stolichnaya vodka, Tanqueray gin and Johnnie Walker whisky.  He began his career at Pernod Ricard and most recently worked at Diageo as Group Brand Director of their...
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UNITED STATES BARTENDERS’ GUILD

RICHARD GOMEZ has been named the first-ever Diageo World Class US Ambassador.  After a nationwide two-month search, Gomez was selected as the Ambassador and will travel to Brazil to compete at the World Class Global Final against 47 of his peers from around the globe.  While in Brazil, Gomez will...
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WILLIAM GRANT & SONS

The drinks company has promoted CASPAR MACRAE to the newly created role of Vice President, Brand Marketing, USA.  He will be responsible for leading the company’s US brand teams in their long-range growth plans and consumer-led programming, and also continue working with the company’s stable of brands including Glenfiddich, Hendrick’s...
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THE WINE INSTITUTE

KATHLEEN HEITZ MYERS of Heitz Wine Cellars in St.Helena has been elected the 2O12-2O13 board chairman for the public policy advocacy group representing nearly 1OOO California wineries.  Other board officers elected include: CHRIS FEHRNSTROM of Constellation Wines US in San Francisco, first vice chairman; CAROLYN WENTE of Wente Family Estates...
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