The indispensable tool for the Massachusetts adult beverage trade.
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MBB

HEINEKEN USA

COLIN WESTCOTT-PITT has been appointed Vice President of Marketing, Heineken.  In his new role, he will provide direction and leadership to support Heineken’s brand strategy and the execution of multicultural events and sponsorship programs.  Most recently, Westcott-Pitt served as Vice President of Marketing for Dos Equis, Amstel Light and Newcastle...
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NATIONAL ASSOCIATION OF STATE LIQUOR ADMINISTRATORS

Washington State Liquor Control Board (WSLCB) deputy director RICK GARZA is the newly appointed president of the National Association of State Liquor Administrators (NCSLA).  He replaces WILLIAM “BILL” KELLEY of Massachusetts, now the immediate past president.  The NCSLA consists of both private and state-controlled alcohol retail and distribution systems representing...
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BEAM INC

GRETCHEN W. PRICE has been elected to the Board of Directors, increasing the size of the board to eight members.  Price is Executive Vice President and Chief Financial and Administrative Officer at Arbonne International, a personal care products company.  She previously served as Executive Vice President and Chief Financial and...
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WHO’S THE FAIREST OF THEM ALL?

It’s hardly news that having a few drinks can make the stranger sitting at the bar look far more attractive than he or she actually is. The phenomenon known as “beer goggles” has indeed afflicted many an unsuspecting drinker. But apparently, it’s not just other people who appear better looking...
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ARTHRITIS & ALCOHOL

Ladies raise a glass for this news! A new study has found that women who consume moderate amounts of alcohol may reduce the risk of developing rheumatoid arthritis. The study of 34,141 Swedish women by the Stockholm-based Karolinska Institute found that women who regularly consume more than three alcoholic drinks...
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REMY COINTREAU MAKES A BID

Rémy Cointreau UK, a wholly owned subsidiary of the Rémy Cointreau Group, has agreed to acquire Bruichladdich Distillery on the Scottish island of Islay. This is Rémy Cointreau’s first entry into the premium single malt Scotch whisky market. The deal was valued at approximately $91 million, comprising $75.3 million for...
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CHATTY URINALS

When it comes to combating drunk drivers, law enforcement will try just about any tactic if it works, no matter how bizarre.  Take the case of the chatty urinals.  A total of 4OO talking “urinal cakes” were recently distributed across Detroit as part of a trial to combat drunks from...
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HEINEKEN “BEERS OF MEXICO”

 – This limited release variety pack includes Dos Equis Lager and Amber, Tecate and Sol beers.  Available in 12-packs and cases from Atlas Distributing, Commercial Distributing Company, Horizon Beverage Company and Merrimack Valley Distributing.

PAULANER HEFE-WEIZEN

PAULANER HEFE-WEIZEN  – The imported wheat beer is now available in 11.2 ounce-cans, packed in a full-color shrink-wrapped 8-pack.  Because of the lighter weight of the cans, the costs for shipping are lower – a savings of $1 per pack that is passed directly to the consumer.  Suggested retail is...
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NARRAGANSETT BEER

NARRAGANSETT BEER  – The brewery has released a limited-edition baseball-themed can.  The ballpark imagery will be featured on all 16-ounce Tallboy cans of ‘Gansett Lager.  The brand’s longtime ties to baseball date back to 1944, when Narragansett became the first-ever beer brand to sponsor a professional sports team, partnering first...
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