Strongbow Marks The Official Start Of Summer
Strongbow Hard Apple Cider marks the official start of summer with its Made for Ice program. The comprehensive, 360⁰ program educates consumers on the benefits of pouring Strongbow over ice to unlock the refreshing taste of the brand’s award winning ciders through TV advertising, POS materials, social and digital media... Read More
Martignetti Named Business Partner of the Year by MRA
Martignetti Companies achieved the prestigious “Business Partner of the Year” award from the Massachusetts Restaurant Association (MRA) at their annual awards dinner held at the Boston Convention & Exhibition Center on March 14, 2016 during the New England Food Show. The award is given by the MRA to recognize individuals... Read More
New Heineken Campaign – Behind the Star
Heineken launched an integrated, global marketing campaign, There’s More Behind the Star, which invites consumers to discover the authentic product stories that are the foundation of an iconic, global brand. The new campaign includes a fully integrated, 360° marketing program that incorporates national TVC, digital and social support, along with... Read More
Adios Most Interesting Man
Dos Equis is saying #AdiosAmigo to “The Most Interesting Man in the World,” as he heads on a one-way “Mission to Mars.” The latest spot from Dos Equis, “Mission to Mars,” will be the last commercial featuring actor Jonathan Goldsmith as “The Most Interesting Man in the World.” Fans can... Read More
LIQS Cocktail Shots Introduces New Fireshot
LIQS introduces Fireshot, the newest flavor to join its portfolio of ready-to-drink shots. Tapping into the popular flavored whiskey category, Fireshot combines cinnamon and vanilla with premium whiskey to create a cocktail in a shot glass that can be shot, sipped or poured over ice. “Consumer interest in flavored whiskies... Read More
Two New Midleton Single Pot Still Irish Whiskies
Pernod Ricard USA welcomes further innovation to the Irish whiskey category with two new expressions, Midleton Dair Ghaelach and Green Spot Château Léoville Barton. Midleton Dair Ghaelach is the first ever Irish Whiskey from the Midleton distillery to be finished in virgin Irish Oak Hogsheads, and Green Spot Château Léoville... Read More
Malibu Introduces Pineapple Upside Down Cake
Malibu announced the February debut of its newest addition to the Malibu Sensations portfolio, Malibu Pineapple Upside Down Cake. The indulgent treat can be shared over casual connections with friends or during a relaxed night out in shots, mixed with fruit juices or blended with ice cream. “We are very... Read More
BACKBONE BOURBON COMPANY
This portfolio of craft spirits includes: Bone Dry Gin, Backbone Bourbon Prime, Bone Snapper Rye Whiskey and Backbone Bourbon Uncut. available from Baystate Wine & Spirits
DOMAINE DES CHASSEIGNES SANCERRE
This Sancerre has aromas of citrus with a tangy touch. Full-bodied and well-balanced with crisp fruity flavors. Suggested retail is $24.99. available from Baystate Wine & Spirits
K5 WHISKEY
Hand-crafted in the Himalayan Mountains, K5 is a blend of the malt whiskies and organic grains from the Kingdom of Bhutan. Notes of sweetness, peat, spice and a floral aroma. Suggested retail is $64.99. available from Baystate Wine & Spirits