FREIXENET
FREIXENET is running the “Mini Mobile Tour” – an interactive campaign consisting of in-person and online promotions. Throughout the fall the tour will visit several key markets with pop-up events and hosted parties featuring a duo of Mini Coopers wrapped in the brand’s signature black and gold. The body wrap... Read More
DOS EQUIS
DOS EQUIS will be running its Halloween “Masquerade” program this fall. For the off-premise, there will be Masquerade themed display items and POS. Special SnapTag codes printed on POS items allow shoppers to snap the code using smartphones for the chance to win prizes. Cross merchandising IRC and MIR offers... Read More
HACKER-PSCHORR
HACKER-PSCHORR is sponsoring a contest asking consumers to submit ideas and sketches for a new Weisse beer tap handle. The winner receives beer for a year from Hacker-Pschorr. A panel of judges from Munich and the US will select the winning idea, which may be integrated into the final tap... Read More
HEINEKEN
In celebration of its 15-year partnership with the James Bond movie franchise, HEINEKEN is running a comprehensive retail program and ad campaign leading up to the November 9 release of Skyfall. The brand’s media investment includes TV, OOH, digital and trade advertising. A high-action TV spot featuring Heineken’s “Man of... Read More
KAHLÚA
KAHLÚA – The brand is giving its logo, bottle and shipper design a more modern facelift. The new bottle has a metallic twist-off cap, and an optimized logotype, resulting in a sharper look. Shippers have been redesigned: the base brand shipper is a bold red, incorporating the brand’s signature “Delicioso”... Read More
BURNETT’S CANDY CANE FLAVORED VOD
BURNETT’S CANDY CANE FLAVORED VODKA – This first-of-its-kind candy cane flavored vodka is the 29th addition to the brand’s portfolio. The new flavor is supported by holiday POS for floor displays and shelf facings, as well as sales education materials. Suggested retail is $9.99 for a 75Oml. Also available in... Read More
SEAGRAM’S PEACH TWISTED GIN
SEAGRAM’S PEACH TWISTED GIN – The newest addition to the brand’s flavored gin portfolio combines traditional Seagram’s Gin with fresh peach flavor. Suggested retail is $11.99 for a 75Oml. Also available in 5Oml, 2OOml, 375ml, and 1.75L sizes from United Liquors.
PLANTATION 3 STARS RUM
PLANTATION 3 STARS RUM – This white rum is named in honor of the three rum-producing islands of the Caribbean from which Plantation 3 Stars is crafted: Barbados, Trinidad and Jamaica. Un-aged rums from Barbados and Jamaica and a 12-year aged Jamaican rum are blended with 3-year aged Trinidad rum... Read More
KENWOOD JACK LONDON VINEYARD 2O1O ZINFANDEL
KENWOOD JACK LONDON VINEYARD 2O1O ZINFANDEL – Racked in a mix of French and American oak barrels to age for 2O months, this Zinfandel has raspberry and fig aromas, as well as accents of mint, lavender and white pepper. Fresh blackberry and raspberry flavors are backed by hints of black... Read More
HIRO RED and BLUE SAKE
HIRO RED and BLUE SAKE – There are two sake styles available from Hiro: a Junmai (Hiro Red), which has been traditionally brewed and can be served warm or chilled; and a Junmai Ginjo (Hiro Blue), which is produced with rice that is milled to remove at least 45% of... Read More