The indispensable tool for the Massachusetts adult beverage trade.
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MBB

WHEN IS A CHÂTEAU NOT A CHÂTEAU?

When it’s made in the US.  French wine producers are rallying against the possibility the EU may allow US imported wines to use the term chateau or clos.  French producers say that allowing American wine producers to sell their wines in Europe using those particular French words would not only...
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THE BIGGER THE BETTER

Perception really is everything when it comes to buying wine. Studies have already shown that many people assume a wine is better if it has a difficult to pronounce name. Now, a new report suggests that shoppers would be happy to pay more for a bottle of wine if it...
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RAISE A GLASS TO THE MAGIC KINGDOM

As fun as amusement parks can be – the rides, games, prizes and food – they can also be draining – the lines, screaming kids, crazy costs. And if you’ve ever slogged your way through Disney you know that there’s no cocktail at the end of the tunnel: the park...
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YOU GOT AN I.D. FOR THAT PIZZA?

Speaking of being 21-plus . . . it’s not often (or ever) that you have to show an ID to buy a pizza. But when your pie is served with liquor-steeped cherries, apparently you’ve got to be 21 to purchase it. Massachusetts pizza chain Salvatore’s “21-plus pizza” pies are in...
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SCOTCH SALES SKYROCKET

Scotch may be an acquired taste but it would seem that much of the world is rapidly gaining an appreciation for the stuff. Scotch whisky exports increased in value by 12 percent in the 12 months to the end of June 2O12, according to figures published by the Scotch Whisky...
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HEINEKEN USA

MATTHEW KAHN has been appointed Vice President of Marketing for Portfolio Brands.  In his new role, Kahn will be responsible for leading the development and execution of brand strategy, media and public relations for Dos Equis, Newcastle Brown Ale, Amstel and the recently acquired Strongbow Cider brand.  Additionally, he will...
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MARTIGNETTI AND TREASURY WINE ESTATES

  Martignetti Companies and Treasury Wine Estates gathered together to celebrate the launch of their regional strategic partnership. The entire Treasury Wine Estates portfolio of brands will be sold through Martignetti sales teams in Massachusetts, New Hampshire and Rhode Island. PICTURED from LEFT to RIGHTTERRY CONNAUGHTON MARKET MANAGER, TREASURY WINE...
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LEINENKUGEL

LEINENKUGEL – There are two new releases from Leinenkugel: a year-round Lemon Berry Shandy and the seasonal Oktoberfest.  The Shandy has a splash of blackberry juice blended with its Weiss beer and lemonade.  The Oktoberfest is brewed with caramel and a blend of 2-row pale malts.  Suggested retail for the...
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SHIPYARD PUMPKINHEAD ALE

SHIPYARD PUMPKINHEAD ALE  – This limited seasonal release is now available.  Brewed with Willamette and Hallertau hops, it is a crisp wheat ale with a subtle spiced flavor.  Suggested retail is $7.99 to $8.99 for a 6-pack of cans.  Also available in bottles and on draft from Atlas Distributing, Burke...
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ANGRY ORCHARD CIDER HOUSE COLLECTION

ANGRY ORCHARD CIDER HOUSE COLLECTION – There are two new wood-aged ciders in this collection: Iceman and Strawman.  The Iceman combines apples with notes of caramel and toffee for a cider that’s sweet but not syrupy.  Aging the cider on oak adds a vanilla character.  The oak-aged Strawman’s apple, vanilla...
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