The indispensable tool for the Massachusetts adult beverage trade.
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United Liquors introduces Flaming Leprechaun Spirits

3 Hearts of Ireland (Boston) and Malcolm Brown Ltd. (Ireland) the brand owners of Flaming Leprechaun Spirits, announced a distribution partnership with United Liquors, a division of Martignetti Companies, the leading wholesaler of wine and distilled spirits in New England and the 7th largest distributor in the country. This announcement...
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Meet the New “Most Interesting Man in the World”

Dos Equis has released a feature-film style trailer, titled “Cantina,” that reveals a glimpse of the new Most Interesting Man in the World. Timelessly masculine, the new Most Interesting Man is edgier and more daring, and fans can rest assured this is merely the first look at him. This October,...
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Red Stripe Is Jamaican Beer Again!

HEINEKEN USA celebrates the official First Run of Red Stripe to come off the line in Jamaica. Following the acquisition of a controlling stake in October 2015, HEINEKEN has been working towards repatriation of the production of Red Stripe beer from North America back to the brand’s home country, Jamaica....
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Strongbow Invites Consumers To Make The Most Of Harvest Season

This fall, Strongbow Hard Apple Cider invites shoppers to add more flavor to their harvest season with Strongbow’s award-winning range of flavors. The comprehensive program will incorporate national TV spots, social media support, interactive applications that will deliver local tips to find great fall experiences, sampling and exclusive offers and...
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Mumm Grand Cordon Arrives In A New Bottle

Maison Mumm is proud to announce the official launch in the US of Mumm Grand Cordon in a newly designed champagne bottle. Breaking with convention, the bottle has no front label – instead, the G.H. Mumm signature and eagle emblem are printed in gold directly on the glass. Another striking feature...
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Dos Equis Invites Consumers To Choose Interesting

This summer, Dos Equis will run a retail and on-premise program encouraging consumers to Choose Interesting and make the most of the season’s celebrations, while fans anticipate the launch of the next Most Interesting Man in the World. Dos Equis Choose Interesting is a 360° program with elements including digital...
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Glenlivet Releases Three Single Cask Whiskies

The Glenlivet has nearly 200 years of appealing to whisky connoisseurs looking for a rare expression steeped in heritage and history. The brand’s historical ties to the Pullman Company, a pioneer of first-class railroad travel, are due in large part to the business savvy Captain Bill Smith Grant, Founder George...
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Brockmans Gin Hosts World Gin Day Cocktail Contest

Brockmans Gin invites bartenders from around the world to enter Brockmans’ International Cocktail Contest to find the world’s best “Brocktail” hosted on June 11, World Gin Day in the UK. “We have crafted an exceptional liquid and now we get to experience creative cocktail interpretations on how to make it...
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