Meet the New “Most Interesting Man in the World”
Dos Equis has released a feature-film style trailer, titled “Cantina,” that reveals a glimpse of the new Most Interesting Man in the World. Timelessly masculine, the new Most Interesting Man is edgier and more daring, and fans can rest assured this is merely the first look at him. This October,... Read More
Red Stripe Is Jamaican Beer Again!
HEINEKEN USA celebrates the official First Run of Red Stripe to come off the line in Jamaica. Following the acquisition of a controlling stake in October 2015, HEINEKEN has been working towards repatriation of the production of Red Stripe beer from North America back to the brand’s home country, Jamaica.... Read More
Strongbow Invites Consumers To Make The Most Of Harvest Season
This fall, Strongbow Hard Apple Cider invites shoppers to add more flavor to their harvest season with Strongbow’s award-winning range of flavors. The comprehensive program will incorporate national TV spots, social media support, interactive applications that will deliver local tips to find great fall experiences, sampling and exclusive offers and... Read More
West Cork Distillers Releases Barrel-Proof 124 and Black Reserve 86 Irish Whiskeys
In partnership with its U.S. Importer, M.S. Walker, West Cork Distillers has announced the launch of two new limited-release products to its line of Irish Whiskeys. Building upon their success with the Bourbon Cask and 10-Year Single Malts, West Cork will be releasing a Black Reserve that expresses deep woodiness... Read More
Mumm Grand Cordon Arrives In A New Bottle
Maison Mumm is proud to announce the official launch in the US of Mumm Grand Cordon in a newly designed champagne bottle. Breaking with convention, the bottle has no front label – instead, the G.H. Mumm signature and eagle emblem are printed in gold directly on the glass. Another striking feature... Read More
Dos Equis Invites Consumers To Choose Interesting
This summer, Dos Equis will run a retail and on-premise program encouraging consumers to Choose Interesting and make the most of the season’s celebrations, while fans anticipate the launch of the next Most Interesting Man in the World. Dos Equis Choose Interesting is a 360° program with elements including digital... Read More
Glenlivet Releases Three Single Cask Whiskies
The Glenlivet has nearly 200 years of appealing to whisky connoisseurs looking for a rare expression steeped in heritage and history. The brand’s historical ties to the Pullman Company, a pioneer of first-class railroad travel, are due in large part to the business savvy Captain Bill Smith Grant, Founder George... Read More
Riverwalk Brewing Introduces New Cans & New Look
Riverwalk Brewing has unveiled a new, updated logo and look along with plans to can most of their core offerings starting in May. 12 oz. cans of Riverwalk IPA and Screen Door will begin rolling off the line on May 25, just in time for summer. “We have been receiving... Read More
Brockmans Gin Hosts World Gin Day Cocktail Contest
Brockmans Gin invites bartenders from around the world to enter Brockmans’ International Cocktail Contest to find the world’s best “Brocktail” hosted on June 11, World Gin Day in the UK. “We have crafted an exceptional liquid and now we get to experience creative cocktail interpretations on how to make it... Read More
Strongbow Marks The Official Start Of Summer
Strongbow Hard Apple Cider marks the official start of summer with its Made for Ice program. The comprehensive, 360⁰ program educates consumers on the benefits of pouring Strongbow over ice to unlock the refreshing taste of the brand’s award winning ciders through TV advertising, POS materials, social and digital media... Read More