The indispensable tool for the Massachusetts adult beverage trade.
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INTERNATIONAL SPIRITS

GREG PIERCE has been named Vice President of Sales.  He he will be responsible for growing sales volume in current markets and opening new market areas for the Ivanabitch vodka, gin and brandy lines. Additionally, he will supervise and expand the existing national sales force.  Pierce most recently served as...
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OBITUARY: LOUIS A. FERREIRA 88

LOUIS A. FERREIRA 88 Longtime Horizon Beverage employee Louis A. Ferreira passed away January 29 at the Holyoke Soldiers’ Home.  A member of the United States Army from 1943 to 1946, he served overseas in Germany and Central Europe.  Upon his return he studied accounting at American International College –...
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OBITUARY: TED O’LEARY III

  Ted O’Leary III AUGUST 1947 ~- JANUARY 2O13 In honor of one of the best beermenwho’s memory we will cherishfor many years to come.Merrimack Valley Distributing Company FamilyGo Irish!    

HEY BIG SPENDER . . . SPIRITS DRINKERS TIP MORE

Think you’re a good tipper? Your libation of choice may actually determine how you tip. Insight analyst firm Restaurant Sciences recently released its first-ever study of spirits, beer and wine gratuities. Analyzing more than four million guest checks at US family, casual, upscale, and fine dining establishments – as well...
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WHITE ROCK FACILITY WILL CLOSE

Beam Inc. has announced that it will shut down its Lewiston, Maine facility and shift production of Pinnacle Vodka and Calico Jack Rum to Kentucky. The 16O employees who work at the plant will lose their jobs, Paula Erickson, a spokeswoman for Beam, told the Bangor Daily News. The consolidation...
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DRUNK DRIVING ON A SEGWAY IS LEGAL

Well, at least in Minnesota it is.  The Minnesota Court of Appeals has ruled that hopping on your Segway after you’ve had a few drinks is not driving drunk under the state’s law – because a Segway is not a motor vehicle.  Last February, Mark Greenman was stopped by police...
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WACHUSETT LIGHT IPA

WACHUSETT LIGHT IPA – This new session IPA from Wachusett has 4% ABV and 121 calories.  The brewery will also add the Light IPA to its 12-ounce can portfolio and release a limited amount of draft in March.  It will be available year round along with their other 12-ounce canned...
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CRABBIE’S ORIGINAL ALCOHOLIC GINGER BEER

CRABBIE’S ORIGINAL ALCOHOLIC GINGER BEER – This alcoholic ginger beer from the UK is now available.  Bottled at 4.8% ABV, it is fermented with imported ginger and steeped for up to eight weeks to allow the complex natural flavors to fully develop, creating a smooth ginger beer with a deep,...
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BECK’S SAPPHIRE

BECK’S SAPPHIRE – This new golden pilsner is brewed with German Saphir hops which are traditionally used as a finishing or conditioning hop and impart a smooth finish.  It will also be available in 12-ounce black glass bottles in 6- and 12-packs.  The brand launch will be sustained with a...
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PATRON SPIRITS

PATRON SPIRITS – This Valentine’s Day gift pack includes a 375ml of Patron Silver tequila and a 375ml of the new Patron XO Café Dark Cocoa liqueur.  Suggested retail is $4O.  Available from Horizon Beverage Company.