The indispensable tool for the Massachusetts adult beverage trade.
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HEAVEN HILL DISTILLERIES

HEAVEN HILL DISTILLERIES will work with the ALS Association to promote awareness and fundraising for efforts to battle the disease – in the early stages of which sixth generation Master Distiller Parker Beam has been recently diagnosed – by establishing the Parker Beam’s Promise of Hope Fund.  Heaven Hill and...
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SOUTHERN COMFORT

SOUTHERN COMFORT has introduced a new way to get the weather: comfortableweatherguy.com.  The site, the latest in the “Whatever’s Comfortable” campaign, features a Speedo-wearing Southern Comfort-drinking man, doing his thing in the rain, the snow, the wind, and the sun.  Accessible via mobile and tablet, it will pick up the...
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DOS EQUIS

DOS EQUIS will run a 5-week Cinco de Mayo program through the month of May featuring content taken from chapters of the Most Interesting Man in the World’s “unpublished memoirs”.  Off-premise will feature Cinco-themed displays, POS materials, take-one booklets, channel-specific instant redeemable coupons, as well as mail in rebate offers...
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NEW MEMBERSHIP LEVEL FOR BREWERS GUILD

The Massachusetts Brewers Guild has expanded its membership to include an Associate Membership level available to any business or individual interested in supporting the Guild’s mission to promote craft brewing and protecting the interests of craft brewers in Massachusetts.  Previous to this, the Guild, founded in 2OO7, was open to...
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BIG BEER MERGER FIZZLES

When the news broke last summer that Anheuser-Busch InBev had brokered a $2O billion deal for brewer Grupo Modelo, it was widely viewed as a major coup. But the fizz may have gone out of the deal as the federal government has sued to block the world’s biggest beer maker...
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CRAFT BEER SALES BOOM

Just call it the unstoppable force. 2O12 was another banner year for craft beer as 12% more barrels were shipped than the year before, the sixth straight year of growth. Of 27 major craft brewers – all of which saw some gain – 16 had double digit increases, according to...
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TWO-AND-A-HALF-BUCK CHUCK

It’s the end of an era for “Two-Buck Chuck” as the winemaker has finally raised the price to $2.49.  For the past decade, shoppers at Trader Joe’s stores in California have paid just $1.99 for a bottle of Charles Shaw wine.  Here on the East Coast it’s always cost a...
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SOUTH AFRICAN WINES ON THE RISE

Consumers are developing quite a taste for wines from South Africa. According to trade organization Wines of South Africa (WOSA), wine exports reached 417 million liters in 2O12, a 17% increase compared to the 2O11 figures. The amount of wine exported is the largest by the country to date and...
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SMOKING OUT SMOKY GRAPES

A little smokiness in a nice old vine Garnacha is one thing. Wine that actually smells like smoke is an entirely different matter. With climate change sparking concern about an increased risk of wildfires, scientists are reporting development of a way to detect grapes exposed to smoke from those fires,...
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