MBB

Birra Moretti, Italy’s classic beer made in the traditional way since 1859, is teaming up with Bocce, the country’s beloved pastime, to encourage consumers to come together and enjoy these two great Italian classics with friends, family and fellow patrons at their favorite local bar, at home or at other... Read More

Suffolk Superior Court Judge Robert B. Gordon has ruled that Total Wine & More can legally sell beer, wine and spirits at prices based on quantity discounts that might not be reflected on the initial invoice. This decision came in response to a lawsuit brought by Total Wine & More,... Read More

The 2017 German Beer of the Year is now available in bottle and draught in New England. Riegele (pronounced Rig-ula), one of the most decorated craft breweries in Europe, is now available throughout Massachusetts. Through its U.S. importer, Luxe Brands, Riegele has signed an agreement with Massachusetts Beverage Alliance (MBA)... Read More

Strongbow Hard Apple Ciders unveils its newest flavor, and ushers in the autumn apple season with Strongbow Artisanal Blend. The new flavor is crafted with heirloom cider apple varieties, cold-pressed and blended together for a naturally refreshing, semi-sweet taste. Strongbow Artisanal Blend, along with all Strongbow products, contains no artificial... Read More

Heineken is launching the “COOLERPACK,” an engineered 18-pack cardboard packaging innovation that allows consumers to chill their Heineken by simply removing the top to their case, and adding ice. The COOLERPACK is the newest edition to the Heineken range of packaging configurations, bringing convenience and occasion-based purchase choice to beer... Read More

Hailing from a distillery established in England more than 250 years ago, Tenure England Vodka begins its reign in Massachusetts this month. Refined in its appearance and its creation, Tenure maintains highest standards for distillation and is made in the classic European style. Careful attention is paid throughout the distillation... Read More

Heineken USA announced the Dos Equis Taste Adventure All Summer program to heat up retail sales and cool off summer drinking occasions. The program, beginning May 1st, leverages the overall growth of Mexican Imports and the rising popularity of beer served in cans. Cans have never been more popular, legitimized... Read More

D.G. Yuengling & Son, Inc., America’s Oldest Brewery, has announced packaging updates to its core brands Yuengling Traditional Lager, Light Lager and Black & Tan in April 2017. “We are excited to introduce updated packaging of our core brands which features our powerful Yuengling Eagle & Barrel icon, a proud... Read More

Strongbow Hard Apple Ciders unveils its newest flavor, Strongbow Orange Blossom. The new flavor delivers a fresh, spring-like orange blossom aroma with a touch of sweetness and a juicy apple finish. Strongbow Orange Blossom, along with all Strongbow products, contain no artificial flavors or colors. “We are welcoming spring this... Read More

After premiering a trailer of The Most Interesting Man in the World last month, Dos Equis has released a full-length commercial, “Airboat“, revealing more of the character’s mystique and depth. In this latest installment, viewers ride full throttle alongside The Most Interesting Man and discover more about his legend, as... Read More