The indispensable tool for the Massachusetts adult beverage trade.
By

Maia Merrill

Climbing Mt.Kilimanjaro

by MAIA GOSSELIN Not many people can check climbing Mt.Kilimanjaro off their bucket list. But that’s exactly what Dennis Occhipinti, General Manager of Blanchard’s in Brockton, and Bill Ehrhardt, Vice-President Retail for Horizon Beverage Company, have done. Not to mention raising $22,5OO for the Make-A-Wish Foundation in the process. The...
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The Holiday Bump

While stores can certainly count on an automatic bump due to sheer volume of shopping, these are still tight financial times and competition between stores is stiff. From unique grab-and-go gifts to enhanced customized service, there are numerous ways to ensure that your store stands out during the Yuletide crunch....
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ABCC from A to Z

Between undercover stings, budget cuts, layoffs, department transfers, and agency overhauls, the Massachusetts Alcoholic Beverages Control Commission has certainly been busy over the last year. In June of 2OO3 the agency was moved, after actually being temporarily eliminated in March, from its longtime home of the Office of Consumer &...
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Generation Y

. . . it’s time to make some room at the bar. There’s a new generation of drinkers coming and they are thirsty. Young, hip and very tech savvy, they are known as Generation Y and they are causing quite a stir on the scene. So just who is this...
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Tequila

LARGELY THROUGH EXPOSURE TO NEW LUXURY TEQUILAS, innovative marketing programs and the overall popularity of spirits, consumers have developed discerning palates. Today, people bandy terms about like blanco, reposado and anejo. They look for 1OO% blue agave distinctions on labels and sip tequilas from martini glasses or swirl them in...
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Hot Stuff

What do Mojitos, Cosmopolitans, Yellow Tail, and Pinot Noir all have in common? Besides being alcohol beverages, they are examples of drinks that went from being merely popular to virtually defining the cocktail culture of this decade. Every year scores of new products are released with the hopes of becoming...
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Cordials

Cordials and liqueurs may not pack much of a punch with their alcohol content but there’s no denying their powerful impact on the industry over the last few years. Long considered minor players in the cocktail arena, cordials have today become forceful contenders and are presently vying with rum for...
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Tequila

Not only are consumers buying more high-end tequila than ever before but the majority of new tequilas coming onto the market are in the super-premium category. The importance of image, an interest in pairing nice tequilas with Mexican cuisine and some very innovative promoting and packaging have all helped to...
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Those Gimbels Guys

This is just some of the history belonging to Gimbel’s Liquors in Brookline’s Washington Square, presently celebrating its 4OTH anniversary. Longevity in the retail business is no easy task to accomplish. Few stores survive ten years, let alone forty but Gimbel’s has stood the test of time even as neighboring...
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