The indispensable tool for the Massachusetts adult beverage trade.
By

Lew Bryson

The Great Dane

How did that happen? Carlsberg is currently the fifth-largest brewing group in the world, and Carlsberg beer is sold in 154 countries. They are the brewers that put brewing on a true scientific basis, and who continue to contribute to brewing science on a high level. The rest of the...
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This Years Craft Brewers Conference

The Brewers Association (BA) is a natural combination, one of those things that makes you ask “Why did it take so long?” It brings together the craft brewers and the regional brewers in one group, and there was a lot of optimistic talk about combined efforts, particularly in the legislative...
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Made in Maine

Those words mean something to people. Whether it’s because of L.L. Bean’s solid reputation for good craftsmanship and standing behind their products, the quirky natural toothpastes from Tom’s of Maine, or just the love of lobsters, Maine has a great reputation in New England and beyond. “The further away you...
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Prosepcts for Imports

What happened? Hard to say. Promotions remained big, there were no blows to consumer loyalty. The beer market in the US overall was weak, but that never slowed the overseas brigade before. There is a possibility that things just reached a natural ceiling, but that doesn’t seem likely. A likely...
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More of the Same

There are new mergers to get used to, new beers from large and small brewers both foreign and domestic, new regulations from the government, new attacks from the anti-alcohol folks, and new growth in wine and spirits. But it looks like the only new growth you might see is in...
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The Rise and Fall of FMB’s

Alcopops, malternatives, “FMBs’, hard drinks: whatever you call them – and what you do call them probably identifies your slot in the alcohol beverage business – these sweet, beer-strength drinks have had an amazing and fast-moving career. From odd and abortive beginnings in the ‘6Os and ‘7Os – StingRay, Hop’n’Gator,...
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Rogue is Different

This Oregon brewery is perhaps the smallest brewery that you will find in beer stores and bars across the country – widely scattered high-end beer stores and bars, but national nonetheless. Being national certainly hasn’t hurt them, as they get picked in more “best of” lists than almost any other...
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How Does A-B Do It? On Organic Beer

Those are the opening lines from the first article I wrote on organic beer, over ten years ago. How things have changed. “Organic beer” doesn’t sound funny at all any more, any more than “organic carrots” or “organic coffee” does. The Amish, well . . . we assume that hasn’t...
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Beer’s Still Here

Get out of your beer rut! While the money that pays most of your bills still comes from moving those pallets, there are some real opportunities for fun – and profit – in beer these days. Heineken Premium Light has put new spark in the light beer market, Mexican beer...
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Extremely Belgium

American craft brewers may boast about their innovative ways: bourbon barrel-aged beers, wild ingredients, beers that tip the ABV scale well north of 15%. Belgian brewers have been doing wild stuff for years. Not that “wild” is always the same as “good”, just as has been shown with the American...
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