SIDNEY FRANK IMPORTINC COMPANY

John Broderick is joining the company as Vice President, Northeast Division.  Broderick has over 2O years of sales leadership experience and team development in the alcohol beverage industry.  He comes to SFIC from Nolet Spirits where he was a VP, leading Control States and the Eastern Region at various times.  Broderick was a key member in driving sales volume, pricing strategies and market share for Ketel One.  He is a long-time Northeasterner with his sales career starting as a Sales Manager at National Distillers Products Company.  From there he went on to be a New York State District Manager for Pepsico Wines & Spirits International and as well as a District Manager at Diageo (formerly The Paddington Corporation) where he was responsible for the Pennsylvania, Maine, Vermont, and Metro New York markets at various times.