Cruzan Rum

is running a new ad campaign showcasing the US Virgin Island of St. Croix, its people and the fact that it has been made there since the 18th century.  The effort will be brought to life in out-of home media buys.  The Nelthropp family has been making Cruzan for the past three generations and has been involved in the sugar and rum industries since the 18th century.  It is currently operated by Gary Nelthropp, Master Distiller and President.  Shot by renowned photographer Nadav Kander, the ad images have no actors or sets – St. Croix locals, Crucians, are featured in their everyday lives on the island.