JOSE CUERVO SILVER TEQUILA

Bottled immediately following distillation the latest addition to the Cuervo portfolio has a pleasant, well-balanced aroma that combines spicy black pepper and hints of agave.  Its taste is a mixture of sweetness and acidity, complemented by black pepper notes on the palate.  The launch will be supported with television, radio, digital and out-of-home advertising, and on- and off-premise sampling.  Available in 1.75ml, 1L, 75Oml, 375ml, 2OOml and 5Oml sizes. Retail is $17.99 for a 75Oml size.