Estamos Unidos con un Proposito
Diageo announced the 2OO8 launch of the Estamos Unidos con un Proposito (We Are United with a Purpose) campaign, and its partnership with the National Council of La Raza (NCLR). Diageo’s leading premium brands will donate 35 cents for each 75Oml purchased, up to $25O,OOO, to improve financial literacy among Latinos in the United States.