FEUILLATTE BUBBLES TO THE TOP

IT JUST goes to show that big fancy names and high price tags don’t always get all the glory. Moderately-priced Nicolas Feuillatte is the number one Champagne brand in France and number three in the world by volume, according to the latest impact report. Champagne producer reported the largest growth rate in the category between 2OO7 and 2O14, increasing shipments by 19% to reach 1O.66 million bottles. The brand attributed its success to “judicious control of promotional budgets” and sales growth across channels.