Corazon Tequila Introduces New Packaging

Corazon Tequila is making some exciting changes to its packaging beginning in October. Inspired by the simple elegance of the Expresiones del Corazon line, the new heritage packaging puts the focus on the quality and craftsmanship that goes into every bottle of Corazon Tequila.

After five years on the market, Corazon realized that the current contemporary packaging did not reflect the heritage, authenticity, quality, and status of Corazon. These spirits are crafted of 100 percent agave, using artisanal fermentation and distillation practices. Traditional clay ovens, proprietary yeast and oxygenation are a few of the elements utilized to create these beautiful tequilas, crafted at the world class Casa San Matias Distillery in Mexico.

When Corazon created Expresiones, a premium line of tequila aged in barrels that previously held award-winning whiskies like Buffalo Trace and Old Rip Van Winkle, the packaging was designed to reflect the passion or “heart” that goes into every bottle of Corazon Tequila. This was an obvious choice, as Corazon translates as “heart” in English. Given the acclaim earned by these unique tequilas, the decision was made to design the base brand, which includes Corazon Blanco, Reposado and Anejo, to be reminiscent of the prestigious Expresiones.

“The new packaging really harkens back to the heritage of the brand,” Corazon Marketing Manager Mary Ellen Hogan said. “The uncomplicated bottling highlights the quality of the spirit and allows the heart and craftsmanship in every bottle to shine through.”

The new packaging will begin appearing on shelves nationally in October. Suggested retail pricing for Corazon Anejo is $39.99, Reposado is $34.99 and Blanco is $29.99. All three are 80 proof.