EXPLOSIVE EXPORT GROWTH

AMERICANS aren’t the only ones with a growing thirst for US craft beer. The Brewers Association has also reported that craft beer exports increased 49 percent last year, representing 282,526 barrels and $73 million. Canada remains the largest export market, with shipments increasing 92 percent by volume (up to 131,511 barrels). Sweden (15.5 percent) and the United Kingdom (7.9 percent) are the next two largest markets, with Australia (5.4 percent) and Japan (3.2 percent) following. “Exports of American craft beer continue to expand in the international market, reflecting craft brewing’s overall success as an industry,” association Chief Operating Officer Bob Pease said. “New distribution agreements for US breweries throughout Europe and Asia are helping to grow exports. This sustained growth is a testament to the innovation of small and independent American craft brewers and the enthusiasm of beer drinkers internationally. With more beer exported around the world, the challenge now is to ensure that beer quality is preserved in all cases, so consumers are assured a positive experience. This is an area of focus for the Brewers Association and the Export Development Program.” This program, which began in 2OO4, generates exposure for American craft beer through trade shows, festivals, seminars, media outreach, and competitions, among other activities.