BOLS AROUND THE WORLD

LUCAS BOLS is running its eighth annual Bols Around the World cocktail competition. Bartenders are tasked with creating a cocktail and then developing a complete drink menu inspired by their creation.  Those with the highest scores will present a two minute video to convince the judges why their idea could become the next big trend.  As contestants progress through the competition they will build their own digital portfolio that will include a dedicated page containing their cocktail, menu and video.  Open to applicants from 18 regions across the globe, the competition includes three heats and culminates with one representative from each region being invited to participate in the semi-finals.   The semi-finals and grand final will be conducted in Amsterdam from May 16 to 2O and judged by a panel of spirits industry experts.  Participants will be put through their paces and assessed across a set of criteria including cocktail making, presentation skills, commercial and marketing insight, and their overall ability to entertain. This year’s winner will receive a trip to four of the world’s top cocktail cities where she or he will have the opportunity to work as a guest bartender. In addition, the new champion will travel around the world representing Bols in the industry’s trade shows.  All finalists will become Bols Ambassadors in their own region and be trained at the Bols Bartending Academy.  For more information go to Bols.com.