The indispensable tool for the Massachusetts adult beverage trade.
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September 1, 2013

STUCK IN THE WEEDS

WHO KNEW that pot and beer were such a dynamic duo? Following the success that the food and fashion industries have had with marijuana marketing, a handful of the nation’s over 25OO breweries have recently incorporated pot innuendo into their branding efforts. Yet unlike other companies, which might face pushback...
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BEER SALES SLUMP BUT PROFITS RISE

IT’S AN INTERESTING PARADOX: overall beer sales continue to decline in the US but . . . more revenue is coming in. The latest beer-consumption data demonstrate that drinkers will pay more for a product they deem superior, whether it’s locally brewed craft beer or an upscale mass-market beer like...
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Fall Beers

FALL IN NEW ENGLAND can be a challenging time for beer drinkers.  Ranging from the occasional blistering hot day to temperatures fast falling in the evenings, finding the right beer for the moment requires a wide range of flavorful offerings.  The all-too-early release of Octoberfest beers in July to the...
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