HEINEKEN

Set to coincide with the kickoff of the fall sports season, HEINEKEN’s “Voyage” retail program offers the chance to win a trip to a soccer match in Italy, a rugby match in Europe or an American football game in London.  At retail, “Legendary Travelers Wanted” promotional messaging will appear on all 6-, 12-, 18- and 24-packs inviting consumers to text to download the Heineken Star Bottle App for a chance to win the trip along with branded travel gear and retailer cash cards.  In addition, off-premise will feature displays and POS materials.