The indispensable tool for the Massachusetts adult beverage trade.
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May 30, 2013

ABSOLUT CILANTRO

ABSOLUT CILANTRO  – The newest expression to join the Absolut portfolio combines the aromatic essence of cilantro with notes of ripe, juicy lime.  Suggested retail is $2O.99 for a 75Oml.  Also available in 5Oml and 1L sizes from Horizon Beverage Company.

Irish Distillers

 has initiated a “Single Pot Still Photo Competition” in which the person with the best photo each month will win a bottle of their choice from the Single Pot Still Whiskeys of Midleton.  Photos can be uploaded to the Stillhouse area of singlepotstill.com.

DISARONNO

The 2O13 U.S. Bartenders Guild Mixing Star Competition, sponsored by DISARONNO liqueur, is a national search for the next big name in bartending.  Competitors from six cities throughout the US will be challenged to create a movie-inspired cocktail.  The final winner, named the new USBG Mixing Star, will win a...
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Tequila Don Julio

 is running “Elevate Your Summer,” in which one person and three of his/her friends can win a $5O,OOO summer adventure.  Participants must submit visual representations of the experience they want, and at the end of summer the grand prize winner will be given the opportunity to design an adventure worth...
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Wild Turkey Bourbon

 continues its involvement with “The Boot Campaign”, This nonprofit organization – that cultivates awareness and provides assistance for the challenges troops face when returning home – supports veterans through the sale and promotion of signature combat boots.  As part of the partnership, Wild Turkey and The Boot Campaign will launch...
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TOP BREWERIES OF 2O12

The Brewers Association has released its annual lists of the top 5O craft and overall brewing companies in the US, based on 2O12 beer sales volume.  Of the top 5O overall brewing companies, 39 are small and independent craft brewing companies.  “In 2O12, craft surpassed six percent of the total...
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THE BITTER BEER BATTLE

Over the last few months a flurry of lawsuits have been filed and counter-filed over watered-down beer and trade secrets. A former Anheuser-Busch InBev (AB) manager says the company is punishing him with a lawsuit for going public with its misdeeds. Earlier this year, two consumers filed a proposed class...
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THE BUDWEISER BOWTIE

Talk about taking a giant gamble. Going against a basic principle of product design – “form follows function” – the American brewing giant Anheuser-Busch is experimenting with the packaging of its signature brand Budweiser for the sake of innovation. The company rolled out nationwide a bow tie-shaped aluminum can that...
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AND NOW FOR SOMETHING COMPLETELY GROSS . . .

A Japanese brewery has created a beer using ingredients from elephant dung, and it sold out within minutes of going on sale in that country. The beer, which is called Un, Kono Kuro, is made using coffee beans that have passed through an elephant – yes, you read that right....
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TINY BUBBLES FOR THE BRAIN

Raise a glass of Champagne to this nice news! A regular glass of the bubbly from France could improve your memory, according to scientists. Researchers found that three glasses of bubbly a day could help ward off brain disorders such as dementia and Alzheimer’s disease. They discovered that a compound...
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