TECATE and TECATE LIGHT

Featuring the slogan “A Man Knows How to Choose His Team”, TECATE and TECATE LIGHT’s football-themed national retail program is offering consumers a text-in sweepstakes where they can enter daily until February 15 for the opportunity to win branded tailgating items.  Prizes include Tecate branded football grills, rolling coolers, official tailgating chairs and Chicas Tecate Football Bobble Head Dolls.  Instant rebate offers are available on items such as snacks and ice with the purchase of Tecate product.  The bilingual football-themed POS materials include price cards, tuck cards and cooler decals as well as product shots of bottles and cans.  This year, the brand debuted big towers that included images of a football player’s locker and life-size photos of the Chicas Tecate.