WACHUSETT LIGHT IPA
WACHUSETT LIGHT IPA – This new session IPA from Wachusett has 4% ABV and 121 calories. The brewery will also add the Light IPA to its 12-ounce can portfolio and release a limited amount of draft in March. It will be available year round along with their other 12-ounce canned... Read More
CRABBIE’S ORIGINAL ALCOHOLIC GINGER BEER
CRABBIE’S ORIGINAL ALCOHOLIC GINGER BEER – This alcoholic ginger beer from the UK is now available. Bottled at 4.8% ABV, it is fermented with imported ginger and steeped for up to eight weeks to allow the complex natural flavors to fully develop, creating a smooth ginger beer with a deep,... Read More
BECK’S SAPPHIRE
BECK’S SAPPHIRE – This new golden pilsner is brewed with German Saphir hops which are traditionally used as a finishing or conditioning hop and impart a smooth finish. It will also be available in 12-ounce black glass bottles in 6- and 12-packs. The brand launch will be sustained with a... Read More
PATRON SPIRITS
PATRON SPIRITS – This Valentine’s Day gift pack includes a 375ml of Patron Silver tequila and a 375ml of the new Patron XO Café Dark Cocoa liqueur. Suggested retail is $4O. Available from Horizon Beverage Company.
ARRAN 12 YEAR OLD CASK STRENGTH
ARRAN 12 YEAR OLD CASK STRENGTH – The newest single malt release from the Arran distillery is 12 Year Old Cask Strength bottled at 53.6% ABV. Suggested retail is $69.99 for a 75Oml. Available from MS Walker.
CASA SAUZA TRES GENERACIONES
CASA SAUZA TRES GENERACIONES – Casa Sauza has released two new certified organic brands in the Tres Generaciones 1OO% blue agave tequila line: a Plata and a Reposado. The Plata has a nose of defined agave notes, slightly herbal with citrus notes and an earthy sensation. The taste is sweet... Read More
DOS EQUIS
DOS EQUIS is running “Game Changer” through March. At retail, the promotion’s elements feature POS and cross-merchandising instantly redeemable coupons and mail-in rebates offers on the purchase of select food items and Dos Equis Lager and Ambar. In the on-premise, patrons can submit their own version of the television “Most... Read More
TECATE and TECATE LIGHT
Featuring the slogan “A Man Knows How to Choose His Team”, TECATE and TECATE LIGHT’s football-themed national retail program is offering consumers a text-in sweepstakes where they can enter daily until February 15 for the opportunity to win branded tailgating items. Prizes include Tecate branded football grills, rolling coolers, official... Read More
GOSLING’S RUM
GOSLING’S RUM will sponsor The Leukemia & Lymphoma Society’s Leukemia Cup Regatta to help raise money to support blood cancer research and patient services. Thousands of sailors throughout North America are scheduled to participate in nearly 5O Leukemia Cup events throughout 2O13. The series has been chaired since 1993 by... Read More
FOOLPROOF CRAFT BREWERY IS OPEN FOR BUSINESS
The latest addition to the New England craft brewing scene is now open for business: Foolproof Brewing Company (formerly High Jinx Brewing Company) has opened its doors. The brewery produces three year-round beers, each designed with a particular experience or activity in mind. Founded by Nick Garrison, Foolproof’s initial year-round... Read More