HEINEKEN
In celebration of its 15-year partnership with the James Bond movie franchise, HEINEKEN is running a comprehensive retail program and ad campaign leading up to the November 9 release of Skyfall. The brand’s media investment includes TV, OOH, digital and trade advertising. A high-action TV spot featuring Heineken’s “Man of... Read More
HACKER-PSCHORR
HACKER-PSCHORR is sponsoring a contest asking consumers to submit ideas and sketches for a new Weisse beer tap handle. The winner receives beer for a year from Hacker-Pschorr. A panel of judges from Munich and the US will select the winning idea, which may be integrated into the final tap... Read More
DOS EQUIS
DOS EQUIS will be running its Halloween “Masquerade” program this fall. For the off-premise, there will be Masquerade themed display items and POS. Special SnapTag codes printed on POS items allow shoppers to snap the code using smartphones for the chance to win prizes. Cross merchandising IRC and MIR offers... Read More
FREIXENET
FREIXENET is running the “Mini Mobile Tour” – an interactive campaign consisting of in-person and online promotions. Throughout the fall the tour will visit several key markets with pop-up events and hosted parties featuring a duo of Mini Coopers wrapped in the brand’s signature black and gold. The body wrap... Read More
ROTY…THE SAME BUT DIFFERENT
Ben Weiner (left), owner of Sav-Mor Liquors in Somerville, is this year’s Massachusetts recipient of the Brown Forman Distillers’ Retailer of the Year Award, being presented by Richard Hurley (right), President of the MassPack. Mr. Weiner was selected by a group of his fellow Bay State retailers, and received this... Read More
PATRICK RICARD
Patrick Ricard, 67, Chairman of the Board of Directors of Pernod Ricard, died suddenly on August 17 after suffering a heart attack on the family-owned island of Bendor in southern France. Ricard was the son of Paul Ricard, who first commercialized pastis, an anise-flavored liqueur, in 1932. He was managing... Read More
HEAVEN HILL DISTILLERIES
BERNIE LUBBERS has been hired as American Whiskey Brand Ambassador. In his new role he will support the sales and marketing efforts of the company’s American Whiskey Collection among both consumers and trade. In addition, he will educate these parties on history, production, laws and standards of the whiskies. Lubbers... Read More
BUD LIGHT SCORES A PLATINUM HIT
Anheuser-Busch InBev has finally scored with a long over-due hit: Bud Light Platinum. The brewer reported that it has shipped more than 1 million barrels of the beer in the past five months. That’s the equivalent of about 331 million 12-ounce bottles. Platinum will also be released in 22-ounce bottles,... Read More
WILL CIDER BE THE APPLE OF HEINEKEN’S EYE?
Cider sales throughout the US have been on fire for the last year and bigger brewers are getting in on the action. Heineken USA added Strongbow cider to its portfolio beginning January 1, 2O13. Strongbow, the second largest cider brand in the US, is a crisp premium imported cider from... Read More
BEER ON TAP AT THE WHITEHOUSE
It’s official: Craft beer mania has hit the White House. The Obama administration recently confirmed it has added a small beer brewery to the White House. Officials discussed the brewery after President Obama told some Iowa residents that he had some of its product stocked aboard the bus he used... Read More