The indispensable tool for the Massachusetts adult beverage trade.
Day

July 31, 2012

OUZO LOUKATOS

OUZO LOUKATOS – This new release is made in the foothills of Mount Panachaikon, one of the most famous Ouzo producing regions in Greece.  To create Ouzo Loukatos, Greek fennel, anise, coriander and mastic are used in a slow infusion process that takes a minimum of ten days.  Once infused...
Read More

SUTTER HOME FAMILY VINEYARDS

SUTTER HOME FAMILY VINEYARDS has launched the 2O12 Capsules for Hope program as part of its ongoing Sutter Home for Hope initiative.  One of the first wine companies to make a commitment to breast cancer awareness, Sutter Home for Hope was started in 2OO1, after one of the company’s owners,...
Read More

LUCKY DOG VODKA

Nantucket-based LUCKY DOG VODKA (LDV) has announced an initiative to benefit African Services Committee – a US nonprofit that combats malnutrition, tuberculosis and AIDS in New York City and Ethiopia.  For every new “Like” – up to 5OOO – on the brand’s Facebook page (facebook.com/luckydogvodka), LDV will contribute $1 to...
Read More

San Francisco International Wine Competition Winners

A record number of wines were judged during the San Francisco International Wine Competition held at Hotel Nikko this June by judges from across the country.  Tasting 4556 wines from over 13OO wineries, 49 wine industry professionals convened for the 32nd year of the competition to evaluate wines from 26...
Read More

SAILOR JERRY RUM

SAILOR JERRY RUM has created its first national TV ad that features a compilation of material sourced from a decade of Sailor Jerry events, concerts and films set to a punk rock soundtrack.  Sailor Jerry Rum was created in honor of Norman “Sailor Jerry” Collins, deemed the father of the...
Read More

Passion4Beer.com

Heineken USA’s passion4beer website is designed to be a resource for on-premise beverage professionals on the company’s portfolio of brands available on draft – including Heineken Lager, Heineken Light, Dos Equis Lager, Dos Equis Ambar, Amstel Light, Amstel Wheat, Newcastle Brown Ale and the Newcastle Limited Editions.  The site features...
Read More

“THE LAST WORD”

As a follow up to its collaboration with photographer Annie Leibovitz for an ad campaign, The Macallan has begun a photography competition: “THE LAST WORD”.  Now through October 23, photographers can upload a portrait they’ve taken with one word – The Last Word – capturing the mood of their photograph...
Read More

CRAZY FOR CANS

Don’t look now but cans are cool. Once the face of cheap beer, the can has undergone an image change over the last few years and made a significant comeback. Almost 53 percent of the beer consumed in 2O11 was served in an aluminum can, up from a low of...
Read More

VOLI SPIRITS

DAN SAURER has been appointed President of National Accounts of Voli Sprits.  He will be responsible for all national off-premise chain activity, including Sam’s Walmart, Costco, Ralphs, and Safeway.  Saurer comes to Voli Spirits from White Rock Distilleries where he was Director of Off-Premise National Accounts for Pinnacle Vodka. 

SIDNEY FRANK IMPORTING

ADAM ROSEN has been appointed to the newly created position of Executive Vice President, Marketing/Jägermeister.  He has a background growing brands such as Stolichnaya vodka, Tanqueray gin and Johnnie Walker whisky.  He began his career at Pernod Ricard and most recently worked at Diageo as Group Brand Director of their...
Read More