JAGERMEISTER

JAGERMEISTER has a new ad campaign: “Stronger Bond”.  Aimed at the 21-29 male demographic, the spot features seven men at the top of their respective crafts who embody the “edge” of Jagermeister.  They also are part of a group whose success relies on their strong bonds with others.  The ad features five-time world champion bullfighter Rob Smets’ induction into this group, inclusive of an All-Pro wide receiver, rock icon, world champion boxing trainer, NASCAR pit crew chief, famed street and tattoo artist and big wave surfer.  In addition to the TV spots, the brand is also partnering with online lifestyle sites such as Complex and VICE, as well as buying outdoor ads.