The indispensable tool for the Massachusetts adult beverage trade.
Day

March 29, 2012

VAN GOGH PB&J VODKA

VAN GOGH PB&J VODKA – The newest flavor from Van Gogh, this vodka has a fragrance of peanuts that it is complemented by a raspberry aroma.  On the tongue, the roles are reversed and the raspberry flavor is more of the focal point, giving it a velvety texture with a...
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SKYY INFUSIONS COCONUT

SKYY INFUSIONS COCONUT – The newest addition to the Skyy Infusions line, the Coconut joins Dragon Fruit, Blood Orange, Pineapple, Raspberry and Passion Fruit flavors, among others.  The launch will be supported by a marketing campaign featuring advertising, social media activities and on- and off-premise promotions.  Suggested retail is $18.49...
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RED STAG HONEY TEA and RED STAG SPICED

RED STAG HONEY TEA and RED STAG SPICED – Jim Beam is expanding its bourbon portfolio with these two new expressions.  Both releases use signature Jim Beam four-year-old as a base and are infused with natural flavors through a unique artisanal process.  The Honey Tea offers a warm, rich taste...
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BÄRENJÄGER HONEY & BOURBON

BÄRENJÄGER HONEY & BOURBON – The first line extension for Bärenjäger, this is a blend of pure honey liqueur and Kentucky bourbon whiskey.  Hand-crafted by one of Germany’s oldest family owned companies, Schwarze & Schlichte, it has a balanced sweet bourbon taste with distinct lingering honey notes on the finish. ...
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WILD TURKEY 81 RYE

WILD TURKEY 81 RYE – Crafted by Wild Turkey’s Associate Master Distiller Eddie Russell, this is the oldest-aged major Rye whiskey in its category.  The smooth taste and smokiness of the rye come from its natural aging process in American oak barrels with the deepest number 4 or “alligator” char. ...
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SELF-MEDICATING FRUIT FLIES

Fruit flies are getting quite a reputation for indulging in spirits. But don’t call them lushes; they’re really drinking for self-preservation. According to Emory University scientists, a particular type of fruit fly – Drosophila melanogaster – consumes alcohol to “self-medicate”. Why would flies need to do this? To stave off...
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THE TEETOTALER and HIS LIQUOR

If you’re interested in rare and antique bottles of spirits, and you have millions of dollars to spare, get your checkbook ready. Netherlands native Bay van der Bunt, who has spent much of his life amassing what he claims to be the world’s largest collection of old liquors, is selling...
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WILD TURKEY SPREADS ITS WINGS

It looks as if Wild Turkey was a wise investment for Gruppo Campari. In response to skyrocketing demand for the Kentucky bourbon, the drinks company has announced plans to build a new packaging facility at the brand’s site in Lawrenceburg. In support, the Commonwealth of Kentucky has preliminarily approved up...
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2O12 RARE LIFE AWARD

Eagle Rare Kentucky Straight Bourbon Whiskey named Edward E. Clark, Jr.of Waynesboro, Virginia, as the grand prize winner of the 2O12 Rare Life Award. Eagle Rare will donate $2O,OOO to the Wildlife Center of Virginia, where Clark is president and co-founder, in his honor. Founded in an empty barn in...
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