The indispensable tool for the Massachusetts adult beverage trade.
Day

January 31, 2012

Beaulieu Vineyard

 is sponsoring a long term project to benefit hunger relief efforts in America: the “BV Give & Give Back Campaign”.  BV Coastal Estate Wines began the program last fall with donations to help provide more than 1,OOO,OOO meals to 12 national and regional hunger relief agencies.  Now, the brand is...
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MUSIC, MOOD AND ALCOHOL

There’s no doubt that music is powerful. It’s uplifting and emotional, it makes people happy or sad and it can be very distracting. And apparently music, specifically loud music, can affect one’s judgment when consuming alcohol. According to new research, alcohol tastes sweeter when loud music is playing and the...
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BULLDOG GIN

Glenn P. Henry has been named National Sales Manager.  He was previously National Sales Manager at Mediterranean Vintner’s Alliance.  With more than 3O years in the industry, Henry began his career with Wine & Spirits International before moving to Remy USA as District Manager and then as Regional Manager.  Following...
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Lucas Bols USA

STEFANIE MELCHERT has been appointed as State Manager for New England.  She has over 13 years of beverage industry experience, most recently as On-Premise Manager for Massachusetts with Brown-Forman.  Previously, she held positions with Brown-Forman in Wisconsin and with General Beverage Sales Company.

HEINEKEN USA

STACEY M. TANK has been named Senior Vice President of Corporate Relations.  She joins the company from General Electric, where she most recently led corporate relations for “Healthymagination” – GE’s $6 billion commitment to bringing better health to more people.  Additionally she led the launch of a $1 billion global...
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A DRINK WORTH 1OOO PICTURES

 Who knew alcohol could be so beautiful? Apparently, some scientists did. The colorful pictures in this gallery are close-up shots of alcoholic drinks, taken by Florida State University’s chemistry department. Drinks such as wine and vodka were placed under a microscope to reveal images of the crystallized sugar. Magnified up...
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WILL THE LUCK OF THE IRISH COME TO BEAM?

Beam Inc. is getting into the Irish whiskey business. The drinks company entered into an agreement to purchase Cooley Distillery in Ireland for approximately $95 million on a debt-free basis. This will mark Beam’s entry into the fast-growing Irish whiskey industry. Cooley owns and produces the Kilbeggan, Connemara, Tyrconnell, and...
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SERIOUSLY STUPID HUMAN TRICKS

It would be comical if it wasn’t so senselessly tragic. Three men in Western Australia suffered horrific burns after branding themselves with novelty branding irons given away as part of a Jack Daniel’s promotion. Health advocates are now demanding legislation that stops “reckless” alcohol marketing. The men, who are in...
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MAINE DISTILLERIES IS GIVING BACK

Maine Distilleries, makers of Cold River Vodka, Blueberry Flavored Vodka and Cold River Gin, is doing its part to support regional food banks this winter with potato donations.  For every bottle of Cold River sold in Maine, New Hampshire and Massachusetts, Maine Distilleries will donate one pound of potatoes to...
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A FINE SCOTCH FOR A FINE WOMAN

Very few people reach the century mark. Fewer still make it past that, but if you’re among the lucky, you certainly deserve a tribute. When Janet Sheed Roberts (AKA The Wee Janie) turned 11O, she had an extremely rare whisky released in her honor. Of course, she also happens to...
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