The indispensable tool for the Massachusetts adult beverage trade.
Day

December 22, 2011

HAS MADD GONE A BIT MAD?

For the last few years, Interlocks – the alcohol detection devices installed in cars – have been used mainly for repeat drunk driving offenders. However, if Mothers Against Drunk Driving (MADD) has its way, all cars in the US will soon have alcohol detection devices in them. However, The American...
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IT RUNS IN THE FAMILY

Like father like son. Renowned spirits industry experts Jeffrey and Jonathon Pogash have launched cocktail books simultaneously. Son Jonathan is the cocktail editor of the latest edition of an American classic, Mr. Boston Official Bartender’s Guide (John Wiley and Sons; co-edited by Rick Rodgers) and father Jeffrey is the author...
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BEWARE THE DRUNKEN GUMMIE BEARS

Who would have ever thought that gummy bears would be the “go to” vehicle for teens to get drunk off? Yes, the sweet, chewy bears so many people enjoy are being soaked in alcohol and kids are gobbling them up, often right in front of adults. Bad enough that it’s...
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LICENSE INITIATIVE PASSES

It’s official. Governor Deval Patrick has signed legislation that will permit supermarkets and other large retailers to gradually acquire more alcoholic beverage licenses.  Under the new law, the cap on licenses per corporation would be lifted from three to five in 2O12, up to seven in 2O16, and to nine...
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RAISE A PINT TO BEER BENEFITS!

 When it comes to health benefits and alcohol, wine typically gets all the glory. But according to new research, beer can potentially be as beneficial as wine. Published in the european journal of epidemiology, the study is an analysis of 16 studies involving more than 2OO,OOO participants. Researchers found that...
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TEQUILA AVIÓN

SAM SPENCER has been hired as Vice President of Marketing.  Before joining Avión, Spencer was with consumer products company Unilever, where he served in various strategic marketing capacities for nine years.

HEINEKEN USA

CATHERINE VIEIRA has been appointed Senior Director, Trade Marketing Activation.  She will work with the Trade Marketing, Field Sales and Category Management teams to develop the overall channel and customer strategy and standards that support annual brand plans and ensure delivery of the company objectives.  She will also team with...
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SCREWCAPS vs. CORKS THE DEBATE CONTINUES

 It’s been at least a decade since Stelvin enclosures (AKA screwcaps) began regularly appearing on wine bottles. At first there was great resistance on the part of the industry and consumers. However, over the last few years, the trade has gradually come to accept and embrace the closures for their...
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THE AMAZING PAPER WINE BOTTLE

 Wine packaging used to be so simple. A bottle, a cork and done. These days though, as the world’s landfills are overflowing, alternative biodegradable packaging is the wave of the future. In response to this mounting threat, the UK will soon see the launch of the world’s first paper wine...
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