DOS EQUIS

DOS EQUIS

There is a refreshed look for Dos Equis primary (bottles and cans) and secondary (outer pack) packaging designs for both the Lager and the Ambar beers.  The primary packaging changes include: an updated typeface of the iconic “XX” and rays on the front label, a profile turn of the Aztec leader, Moctezuma, and the addition of a heritage line on the front label.  Dos Equis’ secondary packaging was completely redesigned.  Changes include: Front facing brand logo, a background with various images and texts that communicate the brand’s heritage.  Available from Atlas Distributing, Burke Distributing, Commercial Distributing Company, Horizon Beverage Company and Merrimack Valley Distributing.