HEINEKEN USA
Darrell Johnson has been named Senior Director, Regional Marketing. In his new role, Johnson will be responsible for leading the regional marketing group, as well as driving local programs and sponsorships that support brand marketing strategies. Additionally, he will guide program development, oversee execution, facilitate cross-regional trade promotions, and interface... Read More
Rémy Cointreau USA
MARK BREENE has been appointed as Senior Vice President and Chief Marketing Officer. He replaces Philippe Roederer, who was Senior Vice President of Marketing. Roederer is now the Senior Vice President for Channel Development. In this position, Breene will lead the marketing and branding efforts of the company’s heritage brands... Read More
TRUTH IN LABELING
Whether we’re buying French or American, cheap or expensive, when it comes to wine, it turns that most of us want the same thing: the truth. Representatives of 15 different wine regions have issued a joint call for policymakers to move ahead with wine truth-in-labeling. Results from a recent poll... Read More
BAD NEWS IN BEAUJOLAIS
There’s a wine shakeup going on in France: Over 4O Beaujolais communes have lost the right to label their wine as Burgundy. This follows a decision taken in September by the INAO, the wine appellations governing body, after a three-year process in which the geographic zones governing Burgundy and Beaujolais... Read More
KOBRAND TOUR d’ITALIA TASTING
Kobrand Corporation brought its “US Tour d’Italia 2O11” to Legal Harborside in Boston in September. Press, trade and consumers met producers from Tenute Silvio Nardi, Tenuta Sette Ponti, Michele Chiarlo, Tenute Folonari, Roberto Pighin, and Tenuta San Guido. Wines were offered from Trentino-Alto Adige, Friuli Venezia Giulia, Veneto, and Piedmont... Read More
RETAILER OF THE YEAR PRESENTATION
MASSACHUSETTS BEVERAGE BUSINESS’ Ben Stone (left) presented the magazine’s third annual Retailer of the Year award to Ryan Maloney, owner of Julio’s Liquors in Westborough. The award celebrates the exceptional performance and overall excellence of an off-premise store in the Bay State. This year’s winner displayed outstanding innovation, remarkable customer... Read More
THE PDT COCKTAIL BOOK: THE COMPLETE BARTENDER’S GUIDE FROM THE CELEBRATED SPEAKEASY
THE PDT COCKTAIL BOOK: THE COMPLETE BARTENDER’S GUIDE FROM THE CELEBRATED SPEAKEASY This is a collection of cocktail creations from Jim Meehan, the General Manager at PDT in New York City. The book shares Meehan’s advice on designing a bar, stocking spirits and choosing the right ingredients and glassware, along... Read More
DANIEL BOULUD COCKTAILS & AMUSE-BOUCHES
DANIEL BOULUD COCKTAILS & AMUSE-BOUCHES This is a new two-volume collection– one For Him and one For Her – of recipes by chef Daniel Boulud and mixologist Xavier Herit. Each book in the set includes 2O cocktails and 1O amuse-bouches recipes. Daniel Boulud is the award-winning chef-owner of seven New... Read More
OUR TABLE RECIPES FROM TRURO VINEYARDS OF CAPE COD
OUR TABLE RECIPES FROM TRURO VINEYARDS OF CAPE COD This is the first edition printing of the new Roberts family’s cookbook. It features exclusive recipes created to match perfectly with their portfolio of wines and some good old family favorites. The recipes were compiled with help from the family’s culinary... Read More
YOU KNOW CRAFT BEER IS BIG WHEN . . .
Walmart wants it. Yes, craft beer is coming to the ultimate discount retailer. In another sign that the fast-growing segment is the shining star of the beer industry, the nation’s largest company and biggest beer seller is planning to add shelf space to feature craft brews. Keeping with the “local”... Read More