Dos EQUIS

For Halloween Dos EQUIS is running
“Masquerade” – a program featuring
the brand’s Most Interesting Man in the
World. Beginning October 1, shoppers
can check in through their mobile
devices to claim instant rewards, gain
access to content and collect clues to
earn points at retail. At the end, The
Most Interesting Man will award six of
his most mysterious masks to the six
consumers who have earned the most
points. In addition, shoppers will have
the opportunity to cash in on special
IRC and MIR offers on the purchase of
Dos Equis and relevant Halloween party
essentials. Retail stores will feature
Halloween thematic displays and POS
materials.